Tag: payday loan startup


State of the Payday Loan Industry Today

Here’s a quick summary of what’s going on in the micro-lending space today!

The Internet side is growing 30% – 35%. There is a constant influx of newer, younger customers accessing short-term lending products. They’re coming to us via the Internet and their phone. Rather than cannibalizing the stores, the Internet is bringing new customers to our services. A majority of these consumers have not appeared in our data bases before. Of course, Internet loans = higher default rates (double) but fixed costs are considerably lower. The keys to success here? SEO (Search Engine Optimization), SEM (Search Engine Marketing), smart lead buying, analytics, use of offline marketing strategies…

Sure, there are still millions of consumers entering payday loan stores all over the world! However, there‚Äôs a huge number of tech savvy, younger consumers entering the work force in search of “quick-n-easy” access to cash via technology.

Millions of new consumers graduate from high school and college every year. Many of them get jobs in spite of what you’re hearing in the media. And it doesn’t matter whether they’re in the USA, Canada, the UK, Poland, Finland, the AU… they tend to spend more than they make – it’s human nature!

For those customers that have already used our products, nothing has changed for them either. Consumers are facing higher costs for goods and services. Wages are flat to stagnating. They need money now! The ALICE demographic continues to grow.

Example? I got a call today from a lady in Virginia. She works for the department of education. She was sobbing because she needed cash to get her prescription. The problem? She had paid off her payday loan with a licensed lender in Virginia but she had not yet been removed from the Virginia state data base. She chose to get a loan to solve this challenge via the Internet! Multiply this experience by millions and you’ll begin to understand our industry and our customer.

The “in-home loan model” is going strong! The payday loan product is offered and serviced at the consumer’s home. This is particularly pronounced in the UK and the Scandinavian market. We’re seeing this develop in the USA car title lending market and payday loans to a lesser extent. It’s a growing trend!

The world wide pawn/ collateralized loan segment is growing dramatically. Pawn shops are experiencing record profits and growth in revenue. Typical monthly fees for these collateralized loans run in the high teens. Cloud based pawn software and internet transactions are beginning to appear in this segment as well. We’ve had a number of creative entrepreneurs reach out to us lately for help in reaching potential franchisees/investors or introducing new solutions for operators in the pawn business.

Scrap gold jewelry buying is going through the roof! We have clients netting over $50K per year in some very competitive markets. If you aren’t in this space yet, FIGURE IT OUT!

Regarding acquisitions? The lack of liquidity is creating a pipeline of realistic sellers. Very sophisticated money is on the prowl for partners who offer local expertise and opportunities for growth in markets that are new to them.

The bottom line? There has never been more opportunity in our space! Growth is world-wide. What should you do? Research! Figure out what you and your Team bring. Choose the right partners. Develop your “secret sauce.”
Consult, analyze, adjust, and implement. Then REPEAT!
Questions? Call me: Jer 702-208-6736 Jer@PaydayLoanIndustryBlog.com


Payday Loan, Title Loan & Consumer Loan Affiliate Programs: Making Big Bucks on the Internet

How to Start a Consumer Loan Business: Installment lending, car title loan lending, payday loan lending, personal loan business

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The Business of Lending Money to the Masses: Installment lending, car title loan lending, payday loans, line-of-credit lending… So, I get a phone call today from some guy in Denver. He tells me his name is Leo. Leo is interested in setting up a web site business to sell payday loan leads, car title loan leads, personal loan leads, installment loan leads and loan applications. Leo explains that he really doesn’t have the cash to actually “fund”¬† loans at the present time but he does want to enter the consumer loan space, get familiar with the business of lending money to consumers, and start off making money by joining an¬†affiliate program.

Consumer loan affiliate programs

What? You don’t know what a consumer¬†affiliate program is? No problem! Affiliate Marketing is an Internet-based marketing practice in which a business, often called a merchant, rewards their affiliates,¬†often called partners, for each visitor or customer brought to the business or merchant’s web site by the affiliate’s marketing efforts.

For example, let’s say ZeroParallel, a payday loan and consumer loan lead generator¬†company has an affiliate program. They are willing to pay those of us having consumer loan oriented web sites to “feed” visitors from our lead gen web site to the ZeroParallel¬†web site. For each web site visitor we send to ZeroParallel.com, we are paid an affiliate commission. The fees we earn as the web site owner can be structured many ways. Typically, for payday loan leads, we might be paid $3 – $150 for each application actually submitted by our web site visitors “fed” to the ZeroParallel¬†website. And, if ZeroParallel¬†actually funds the applicant or sells the lead we might be paid an additional $20+ each!

So… if we set up a very basic web site and are capable of sending hundreds or thousands of our web site visitors to the ZeroParallel¬†web site we could earn thousands of dollars every month while we lounge in our underwear!

Did you know that the search term “payday loan” was searched on Google.com more than 1,000,000 times just last month! “Fast cash loan” was searched 210M times last month! And that’s just Google.com. Let’s not forget Bing, Yahoo and all the other search engines out there. That’s a LOT of people wanting to get a consumer loan last month!

Now, the key to getting paid for all these¬† loan customers sent to ZeroParallel’s web site is to be able to accurately track these visitors and their actions! Today, this is easy! And better, it’s FREE! There are companies that can track all this data and transactions for you! And they charge you, the Affiliate Nothing! Zero! Nada! No cost to the affiliate! They get their fees from the ZeroParallel’s¬†of the world; the consumer loan funding companies that are willing to pay for loan applications so they can fund the loans.

By the way, this is a great way to enter the consumer lending space¬†without having to spend thousands of dollars. After all, you don’t¬†have to immediately begin funding consumer loans. And just like insurance¬†applications or mortgage applications, consumer loan applications submitted¬†by real, live, breathing loan customers are extremely valuable!

Think about it!

A typical consumer loan customer who applies for and receives 3 payday loans per year for ten years is worth a minimum of $2400.
(Conservatively, a payday loan customer gets 3 ea $400 payday loans at $20/$100 loaned = $80 in fees per loan X 3 times/yr = $240/yr X 10 years = $2400 life time value. [Actually, in regards to payday loan borrowers, the average is 6 loans per year. Installment loan borrowers generally have much higher loan principals spread out over 6 months+.]

Add on late fees, their family and friend referrals, etc. and each customer is worth $3000 or more AT A MINIMUM!)

So… in the case of the payday loan product for example, why wouldn’t a payday loan merchant be happy to pay $55 or¬†more to you, a payday loan oriented web site owner for a good customer? Of course they¬†would beg you to take their cash! They would see this transaction as¬†a trade of $55 for $3000 over 10 years! And probably much more since¬†the new, happy customer you just sent from your web site to the payday¬†loan merchant has friends and family they will refer; at $3000 per head!

This strategy works for all kinds of consumer loans. Payday loans [single payment loans], installment loans, car title loans, personal loans… doesn’t matter!

All for a one-time payment to you for $55!

And by the way. If you can learn to do this in the payday loan industry do you think you could do it in other industries as well?

Maybe loan modifications? Long term care insurance leads? Car loans?¬†Mortgages? Refi’s? What industry or niche do you currently have¬†knowledge about? Does this niche need more customers?

HELL YEAH! Who doesn’t need more customers today?

What do you need to get started? KNOWLEDGE! Where can you get it? Simply “Google” the search phrase: fill in the blank _____. For example, “Payday loan affiliate program.” Visit Commission Junction.com. Invest some time learning about this opportunity and then TAKE ACTION. Rinse! Repeat!

Shameless plug…¬†Order our “The Business of Lending Money to the Masses”¬†here: We discuss all aspects of making money in the payday loan space. Installment loans, line of credit lending, payday loans, car title loans…¬†Everything you need to know, from choosing a domain name, selecting¬†a web site hosting company, getting a web site built easily and at¬†a cost of $0 to $250 depending on how much you’re willing to do yourself,¬†how to rank well in search engines, how to find a good, free affiliate¬†program, how to find an affiliate management company to keep your¬†statistics and make certain you get paid like clockwork every month¬†for your leads, and MUCH, MUCH MORE!

So, if the thought of making significant money, on automatic pilot excites you, head over to:
TheBusinessOfLending.com¬†and invest in yourself and our¬†“Make Money Lending Money Bible”

It’s all laid out for you!

What our “Business of Lending Money to the Masses”¬†Course does is teach you step-by-step¬†how to use the Internet to make money in the consumer loan niche. We¬†can set you free from being one of the “clueless mob” of entrepreneurs¬†and small business owners out there…

… and deliver to you –¬† on a silver platter –¬† the missing link to¬†finally being one of the few “clued in” Internet marketers…

… for whom Internet money making success is simply the systematic¬†application of a few obvious steps.

The keywords to consider are: “SIMPLE” – “SYSTEM” – “OBVIOUS.”

One last thought… we don’t want you to think this system requires¬†no effort on your part. You’re going to have to work! There’s a lot¬†to learn. Using the Internet to make significant money is certainly¬†something you can achieve BUT you’ll have to study our material and¬†DO IT! You’ll have to take action!! This can hurt. You’ll be faced¬†with making a choice between watching a great movie on your large¬†screen TV or studying our Course to learn how to drive more payday¬†loan customers to your new web site to make more money.

Is it worth it to you, all this pain? We think not taking action is¬†even more painful. Because, if you follow the crowd and continue to¬†sit back and consume rather than learn to create, you’re going to be¬†sitting in the same exact spot you are now:


How does this feel? Does it hurt? Do you feel the pain? Do you want¬†to make it go away? Yes? Then pay the price and change your life! And,¬†if our system doesn’t grab you, PLEASE find something that does and¬†take a new path all the way to achieve success for YOU!

Order our “The Business of Lending Money to the Masses here:


More consumer loan affiliate programs in no particular order. DO YOUR DUE DILIGENCE!

Jer@PaydayLoanIndustry.com & the Team at Trihouse Payday Loans
email us: Support@PaydayLoanIndustryBlog.com
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How to Start a Consumer Loan Business: Installment lending, car title loan lending, payday loan lending, personal loan business

Click This Image for Some Light Reading ūüôā Over Your Weekend!