FACT: 57% of working families earn above a livable wage in the U.S.

So… that means 43% can barely make ends meet! They need OPTIONS!

Why Households Must Have Access to a Multitude of Choices for Solving Financial Emergencies.

The choices that should be maintained and fought for by humans, voters, politicians 🙂 , lawyers 🙂 ?

Payday loans, installment loans, line-of-credit loans, car title loans, Buy Now Pay Later, Early Access to Wages, collateralized loans [pawn, crypto, art, NFT’s, collectibles, cars, real estate, future earnings…]

Key findings

  • 57.2% of working Americans are in occupations where the median pay is greater than the living wage for families with two working adults and a child. This percentage jumps to 65.3% for one adult living alone, but plummets to 21.7% for one adult with a child.
  • The District of Columbia offers the best chance for two working adults with a child to earn a livable wage. In D.C., 75.4% of workers are in occupations that pay more, on average, than the local livable wage of $20.69 per working adult. North Dakota (71.0%) and Alaska (70.9%) are second and third, respectively.
  • In four states, less than 50% of workers are in living wage occupations suitable for two working adults and a child. In California, 46.9% of workers are in professions that pay more than the local livable wage of $21.76 per working adult — worst across the U.S. Arkansas (47.6%), Hawaii (48.4%) and Louisiana (49.7%) join California as the others below 50%.
  • Even in the most uncomplicated household structures — one adult living alone — between 20.1% and 49.1% of people aren’t in occupations where most workers make above the living wage, depending on the state. In North Dakota, 79.9% of people work in professions that pay more than the livable wage of $13.08 for single adults, versus 50.9% in Hawaii at a livable wage of $19.43.

What’s this mean? OPPORTUNITY! Done right, lending $$ to the masses is doing the right thing for them, for you, for your employees, for your community. 

Know that each of the massive, publicly-traded lenders [think Enova, Curo, Elevate, World Acceptance…] only have a maximum of 3% of our industry. And a few are currently lending to subprime consumers at $300,000,000 per quarter! Unthinkable!!

Read the original @FastCompany Report HERE.

How to Start a Consumer Loan Business

3% of the Market = $320M 3rd Quarter Subprime Loans

Lenders, where do you get solid, accurate information about your industry? Workshops conducted by lawyers, who want you to put them on retainer? Talking to your buddies over scotch after the Conference workshops conclude. Oh, I know. You seek the counsel of vendors who have never loaned a nickel of their own money but are willing to share what they perceive to be the “secret” metrics, techniques, and strategies for lending YOUR hard-earned dollars to the Masses by paying for THEIR 3rd-party solutions!

So you ask, what’s different about YOU, Jer? Don’t you have your hand in my pocket as well? Jer, have you ever loaned a nickel of YOUR money via the Internet to some down-and-out consumer who lacks the funds to keep on the lights? Pay for a kid’s prescription? Fix a broken-down car needed to keep a job?

My response? YES, YES, and YES! I opened my first payday loan store in Garden Grove, California in late 1997. Day-by-day I worked and sweated to build 15 locations. [If you’re reading this and want to hear about loaning money to phone sex call workers, reach out. There happened to be a call center in my payday loan store building.] Then, I discovered the Internet! Then, the SMARTPHONE! Today, crypto, the lightning network, Defi… all are destined to upend the business of lending to the masses. [But, that’s another conversation.] The rest… is history. Equity in multiple stores, equity in both state-licensed and Native American Tribal [Federally recognized, sovereign Nation] portfolios, consulting gigs with VC’s, hedge funds, tribes, mom & pops, private investors, family offices, seed round participation in infrastructure platforms focused on “lending to the masses,” Board and Advisory positions, Fintech startups… I live and breathe this industry! It’s the “juice” that drives me. [I’m no golfer! Retirees RUST!]

My Point? Tap into relationships with those who have “walked the walk!” Enova fits this mantra! So, read and learn.

Background: Enova International[ENVA] is a publicly-traded company in “The Business of Lending to the Masses.” Translated, that’s SUBPRIME LENDING! Founded by @AlGoldstein in 2004 as @CashNetUSA [The Check Giant LLC], acquired by CashAmerica in 2006 for $35M in cash, spun off as Enova and taken public in 2014. 16 years in the subprime lending space. Served 7M customers. Originated $27B in loan originations! Focused on the USA & Brazil to a lesser extent.

Fact: There is no large player in the subprime or near subprime space! Fragmented! Meaning? There still remains a SUBSTANTIAL opportunity for de novo entrants and seasoned lenders to achieve significant success in lending $$$ to the Masses!

3rd Quarter performance In a Nutshell

Enova’s stock price has increased 50% over the past 12 months! Chargeoffs dropped down to 4.2%. Loan originations scaled 26% to $856,000,000; six times higher than last year’s 3rd Quarter! This is the second consecutive quarter Enova has produced sequential growth above 25%. They accomplished this during COVID-19! They only have 3% of a VERY FRAGMENTED MARKET!

“Originations from new customers increased to a record 43% of total originations, up from 39% in Q2 of 2021 and well above 11% in Q3 of 2020.”

Single-payment loan products now make up a mere 2% of Enova’s loan portfolio! [Thus my @JerAyles constant emphasis on offering installment, line-of-credit, car title… loan products when consulting with my clients and portfolio managers! Simply TOO MUCH BAGGAGE attached to “payday loans.”]

Of note on the Enova conference call:

“Yeah. I think you said it right, David. It’s kind of a resounding no. I mean, there is a lot of noise. But I mean, there’s no large player in the subprime credit card space. There are some small options out there, but they’re always have been and it’s mostly kind of high near-prime borrowers, not deep subprime borrowers, and that, obviously, a lot of talk of buy now, pay later. But that’s almost exclusively prime and super-prime. There’s really no big player that’s really done any kind of volume in the subprime or near-prime space where we focus most of our efforts.”

“And I think that’s always been one of the things that have differentiated us instead of supporters are kind of conviction on that subprime and your prep space, where there has been less competition and continues to be less competition.”

For a complete transcription of Enova’s 3rd Quarter earnings report, click the Enova link above. Additionally, there is always interesting analysis about Enova found on

If you are or want to be, in “the business of lending to the masses,” REACH OUT TO ME: Jer Ayles 702-208-6736

How to Start a Consumer Loan Business
Tribal Lending-TLE-Collaboration
Click this Image to Collaborate with a Native American Tribe in the B2C lending Space!

$300 for Financial Emergencies Still Impossible for U.S. Households

Survey Says: 40% of Americans Have Less Than $300 in Savings

Ok, so this is crazy! After all the FED stipend, checks-in-the-mail programs, the unemployment addons, on both a State and Federal level, rent and eviction moratoriums… U.S.households still don’t have two nickels to rub together! 

SCARY! What’s the US economy look like? What will be the impact on small-dollar lenders? Sure, demand for payday loans, car title loans, installment loans, line-of-credit loans, Buy-Now-Pay-Later plans… will skyrocket. So will “first-time-payment-defaults [FPD].

Those of us who are “Lenders to the Masses” best keep our heads up!

According to a recent GOBankingRates survey, 40 percent of Americans have less than $300 in savings, reflecting the effects of the COVID-19 pandemic on Americans’ financial health. This data is significantly less than the $400 figure that the Federal Reserve uses to measure households’ financial well-being. In the most recent Federal Reserve Report on the Economic Well-Being of U.S. Households, released in May 2021 and covering 2020, only 64 percent of Americans could cover a $400 emergency expense completely using cash or its equivalent. This means that 36 percent would need access to credit to meet unforeseen needs.

“We find that people’s financial savings can serve as a kind of litmus test for their financial well-being in general,” said Andrew Murray, content data researcher at GOBankingRates. “The 50-30-20 budgeting rule suggests people save 20 percent of their income, so when people don’t have any savings or have to withdraw from it unexpectedly, it’s a good indicator that they are struggling financially.”

Read the full article here: Survey


How to Start a Consumer Loan Business

9 Reasons: Biz of Lending to the Masses Continues to Scale Big Time

How to Start a Consumer Loan Business

Hello Lenders, Vendors, Entrepreneurs, Regulators & all interested parties in “The Business of Lending to the Masses!”

Government subsidies, additional unemployment payments, and rent moratoriums are coming to an end. Vaccine & Covid fears are abating. Jobs are plentiful. That means our borrower applicants have the ability to pay.

Our portfolios and those of my clients and peers continue to pick up steam.
Demand for cash by the “lower moderate-income, unbanked, underbanked, thin-credit, subprime… whatever you choose to call this demographic – “THE MASSES” – continues to increase dramatically.

The malls, the outlets, the designer stores, auto sales – especially used cars, consumer goods of ALL kinds are overwhelmed with consumers exhibiting pent-up demand. I’ve personally visited Texas, Florida, Mexico, Tennessee, Washington, Oregon… By the 4th quarter – OUR Quarter – all of us will be scrambling for capital to serve this extraordinary demand for our financial products and services. [Have capital? Need capital? Reach out to me!]

Per a mentor of mine, Anthony [Pomp] Pompliano – Link below]:

  • “The lack of financial education should be a national emergency in the United States. Only about 50% of states require high schools to teach students personal finance and there are many statistics that point out just how financially illiterate our society is currently:
  • More than 53% of adults say thinking about their financial situation makes them anxious.
  • 44% of adults say discussing their finances is stressful.
  • About 66% of American families don’t have savings that are equivalent to 6 weeks of expenses.
  • 78% of adults live paycheck-to-paycheck.
  • 80% of young people (people under the age of 35 years old) couldn’t answer majority of financial literacy questions accurately.
  • 54% of millennials are concerned about their student loan debt… there is currently over $1.5 trillion in student loan debt.
  • Less than 20% of adults feel confident in their savings habits.

These are just some of the statistics that highlight how bad the problem has become. There are plenty more.

Here is the craziest part in my opinion — most people believe they will never be able to build a life of wealth because they don’t inherit anything and they don’t have a large salary.

While counterintuitive, here is what the data says:

  • Approximately 80% of millionaires inherited $0
  • 33% of millionaires never made $100,000 in a single year

The truth is that you can build a life of wealth by simply being educated and having a disciplined approach. It is easy to learn, but obviously difficult to execute.

Anthony Pompliano has had a HUGE influence on my life! I’m a paid subscriber; for me, he’s worth every dime.

He and his Team offer substantial free information as well. I STRONGLY SUGGEST YOU follow him! Here is an announcement I received from him this a.m.: “It has become more apparent over the years that our school systems are not going to solve this financial education problem. Rather than waste time complaining about the lack of change, my brothers and I have decided to do something about it.”

[PS: From Jer. “I am not being paid by Anthony for this “plug.” I simply believe Anthony’s info – even the free stuff – is highly relevant for our niche, “the business of lending to the masses,” as well as the crypto industry, and extremely relevant for ALL freedom-seeking people!”]

From Team POMP: “Today we are launching The Best Business Show, which we hope will become the most entertaining way for people to learn about business, finance, and investing. Simply, it is the business show that we wish we had when we were learning.

“The idea here is that we will live stream for 2 hours every weekday from 11am to 1p EST. We’ll explain what is happening in business and investing, why it is happening, how it impacts the average person, and explain various timeless investing principles.”

“We aren’t journalists. We will leave that important job to the real professionals. We are simply three guys who educated ourselves over the years and have been able to build a nice life through those acquired skills. Now we’re going to share that information with young people by bringing it to them on the platforms that they are already on.”

“The internet is powerful. We don’t need a cable news network and we don’t need to ask permission from anyone. With just an internet connection, we can create what we believe will become the largest business show in the world. It won’t be easy. It will take a lot of hard work. But it is the single most impactful thing we can think to do in an effort to make an impact on this pervasive problem.”

“If you’re interested in checking it out, you can subscribe to the POMP YouTube channel”

PS: While you’re at it, grab the latest version of our Course, “How to Lend Money to the Masses Profitably” Version 75 here:

Meanwhile, prepare for the wild ride ahead! Finally, remember! Our business is ALL about the phone. Your loan company must be capable of acquiring, underwriting, processing, funding, collecting… from the Masses who must have access to fast, no-hassle cash!

Again, for perspective, read/listen to “Debt: The First 5000 Years!”

No go make some serious MONEY and be of SERVICE to whom YOU CHOOSE! Not the government.

Jer – 702-208-6736 Cell




March 3rd & 4th 2021 The Business of Lending to the Masses

Discover how to adapt, pivot, and thrive in the new economy as a consumer lender.

Jer Ayles: Presenter & Attendee: Payday Loans, Tite Loans, Personal Loans, Installment Loans

Jer Ayles: Presenter & Attendee

This event will bring together the best in the industry to teach you how to navigate the legal changes, shutdowns, technological advances, and consumer behavioral changes that are having an impact on your business right now and it’s FREE (for a limited time). FREE ONLINE EVENT | March 3 – 4, 2021 Click to Register Lockdowns, Covid, Government subsidies, 36% APR theme, the Biden Administration, short-term survival vs long-term Success! What do you do? What’s your next move? How do you survive, thrive, and protect your Team, your community, our Country’… by offering the 98% of financially challenged consumers in search of choices and transparency in need of help navigating this challenging economic environment As a valued member of our free Newsletter, “The Business of Lending to the Masses,” I’m offering you FREE ATTENDANCE to “The Consumer Lending Summit” March 3-4 2021. PS: I’m honored to be a presenter & an Attendee! You cannot put a value on this! Whether you’re a Lender, a vendor, a consumer, an investor. a TLE. a member of Indian Country, a VC, a competitor, capital in search of a superior ROI, the media, a regulator, a VC, Family Office… Join us via Zoom with ZERO investment Thanks for being a loyal email subscriber. I appreciate hearing from you. Let me know if you ever have any questions. ideas, needs, opportunities, solutions… Jer Click to Email Was this forwarded to you? Signup for our free monthly insights! Click to Click here to signup! BE THERE! Jer & Team Trihouse Consulting