Tag: payday loan internet business


Perilous? Payday Loan Internet Lending

Payday Loan Internet Business

BY: Jer Trihouse.¬†Regarding the payday loan internet business model, I’ve been adamant for years that the ¬†“choice-of-law” licensing model is subject to major disruption.

Serious analysis of long term survival as a lender in the payday loan/small dollar lending space suggests legal application and compliance of your borrower’s “home” state residence loan rates and terms is the least aggressive course.

Recently, the Minnesota Supreme Court put more emphasis on the correctness of this strategy for payday loan lenders via the Internet. (I suggest you review this piece as well.)

Lenders who insist on employing products, fees and rates that attempt to circumvent their borrower’s “home” state law, will suffer the wrath of the CFPB, UDAAP violations, Commerce Clause challenges, RICO charges (prosecution and civil penalties for racketeering), ad infinitum.

Suffice it to say, if your Team persists in avoiding complying with your borrower’s “home” state laws and you have any “scale,” you will eventually come to the attention of the FED’s. Your lawyers maybe happy with the process that proceeds but you likely will not.

Does this thinking apply to the tribe – sovereign nation model? Your regulator certainly thinks so. And she usually has the biggest budget.

The OCCC in Texas passed a “Clean-Up Bill” causing our Texas friends a lot of grief. (Read below for TOFSC thoughts on TX.)

Here’s a piece on this subject by the highly regarded Consumers Financial Services Group

The OCCC in Texas passed a “Clean-Up Bill” causing our Texas friends a lot of grief.

Read the Texas update here and the full story on our Payday Loan Industry Blog here:

Perilous? Payday Loan Internet Lending

From Michael Brown & Robert Wheeler:

The 2015 Texas legislative
session passed a “Clean Up Bill”, which authorized the OCCC to
review, repeal, and/or replace rules regulating CAB’s. Those new changes were
proposed in September for pre-comment and voted for approval by the Texas
Finance Commission Board to be published in the Texas Register on October 16,
2015 (last Friday) at the Texas Finance Commission meeting in Austin, Texas.

There are approximately 144 changes to TAC 7, Chapter 83, Subchapter B (the
code that outlines the rules CABs live by). This is the first time in 4 years
that any new rules for payday loan or auto title loan businesses known as
“CABs” have been put into place. It is time to get educated on
changes and make the necessary modifications to your documents, processes, and
other operating methods.

The changes affect a broad range of areas from; Definitions; Licensing Fees,
Notice of Delinquency of Annual Assessment, Denial, Suspension, Revocation
based on Criminal History, Examinations, Files & Records, Separation
Between Third Party Lender and CABs, and Case Hearing Procedures.

CAB Consulting has thoroughly reviewed the changes and put together a
compliance plan to ensure CABs, their software providers, and third party
lenders are compliant moving forward into 2016. We are told the first round of
changes are slated to be made effective in late December of this year or early
January 2016.

If you would like to learn more, please contact Michael Brown at 214-293-8676
or Robert Wheeler at 956-639-7162.


Hang in there Payday Loan Fans!!
Challenging times ahead = tremendous opportunities. Our customers are in need of our services MORE THAN EVER!


Payday Loan, Title Loan & Consumer Loan Affiliate Programs: Making Big Bucks on the Internet

How to Start a Consumer Loan Business: Installment lending, car title loan lending, payday loan lending, personal loan business

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The Business of Lending Money to the Masses: Installment lending, car title loan lending, payday loans, line-of-credit lending… So, I get a phone call today from some guy in Denver. He tells me his name is Leo. Leo is interested in setting up a web site business to sell payday loan leads, car title loan leads, personal loan leads, installment loan leads and loan applications. Leo explains that he really doesn’t have the cash to actually “fund”¬† loans at the present time but he does want to enter the consumer loan space, get familiar with the business of lending money to consumers, and start off making money by joining an¬†affiliate program.

Consumer loan affiliate programs

What? You don’t know what a consumer¬†affiliate program is? No problem! Affiliate Marketing is an Internet-based marketing practice in which a business, often called a merchant, rewards their affiliates,¬†often called partners, for each visitor or customer brought to the business or merchant’s web site by the affiliate’s marketing efforts.

For example, let’s say ZeroParallel, a payday loan and consumer loan lead generator¬†company has an affiliate program. They are willing to pay those of us having consumer loan oriented web sites to “feed” visitors from our lead gen web site to the ZeroParallel¬†web site. For each web site visitor we send to ZeroParallel.com, we are paid an affiliate commission. The fees we earn as the web site owner can be structured many ways. Typically, for payday loan leads, we might be paid $3 – $150 for each application actually submitted by our web site visitors “fed” to the ZeroParallel¬†website. And, if ZeroParallel¬†actually funds the applicant or sells the lead we might be paid an additional $20+ each!

So… if we set up a very basic web site and are capable of sending hundreds or thousands of our web site visitors to the ZeroParallel¬†web site we could earn thousands of dollars every month while we lounge in our underwear!

Did you know that the search term “payday loan” was searched on Google.com more than 1,000,000 times just last month! “Fast cash loan” was searched 210M times last month! And that’s just Google.com. Let’s not forget Bing, Yahoo and all the other search engines out there. That’s a LOT of people wanting to get a consumer loan last month!

Now, the key to getting paid for all these¬† loan customers sent to ZeroParallel’s web site is to be able to accurately track these visitors and their actions! Today, this is easy! And better, it’s FREE! There are companies that can track all this data and transactions for you! And they charge you, the Affiliate Nothing! Zero! Nada! No cost to the affiliate! They get their fees from the ZeroParallel’s¬†of the world; the consumer loan funding companies that are willing to pay for loan applications so they can fund the loans.

By the way, this is a great way to enter the consumer lending space¬†without having to spend thousands of dollars. After all, you don’t¬†have to immediately begin funding consumer loans. And just like insurance¬†applications or mortgage applications, consumer loan applications submitted¬†by real, live, breathing loan customers are extremely valuable!

Think about it!

A typical consumer loan customer who applies for and receives 3 payday loans per year for ten years is worth a minimum of $2400.
(Conservatively, a payday loan customer gets 3 ea $400 payday loans at $20/$100 loaned = $80 in fees per loan X 3 times/yr = $240/yr X 10 years = $2400 life time value. [Actually, in regards to payday loan borrowers, the average is 6 loans per year. Installment loan borrowers generally have much higher loan principals spread out over 6 months+.]

Add on late fees, their family and friend referrals, etc. and each customer is worth $3000 or more AT A MINIMUM!)

So… in the case of the payday loan product for example, why wouldn’t a payday loan merchant be happy to pay $55 or¬†more to you, a payday loan oriented web site owner for a good customer? Of course they¬†would beg you to take their cash! They would see this transaction as¬†a trade of $55 for $3000 over 10 years! And probably much more since¬†the new, happy customer you just sent from your web site to the payday¬†loan merchant has friends and family they will refer; at $3000 per head!

This strategy works for all kinds of consumer loans. Payday loans [single payment loans], installment loans, car title loans, personal loans… doesn’t matter!

All for a one-time payment to you for $55!

And by the way. If you can learn to do this in the payday loan industry do you think you could do it in other industries as well?

Maybe loan modifications? Long term care insurance leads? Car loans?¬†Mortgages? Refi’s? What industry or niche do you currently have¬†knowledge about? Does this niche need more customers?

HELL YEAH! Who doesn’t need more customers today?

What do you need to get started? KNOWLEDGE! Where can you get it? Simply “Google” the search phrase: fill in the blank _____. For example, “Payday loan affiliate program.” Visit Commission Junction.com. Invest some time learning about this opportunity and then TAKE ACTION. Rinse! Repeat!

Shameless plug…¬†Order our “The Business of Lending Money to the Masses”¬†here: We discuss all aspects of making money in the payday loan space. Installment loans, line of credit lending, payday loans, car title loans…¬†Everything you need to know, from choosing a domain name, selecting¬†a web site hosting company, getting a web site built easily and at¬†a cost of $0 to $250 depending on how much you’re willing to do yourself,¬†how to rank well in search engines, how to find a good, free affiliate¬†program, how to find an affiliate management company to keep your¬†statistics and make certain you get paid like clockwork every month¬†for your leads, and MUCH, MUCH MORE!

So, if the thought of making significant money, on automatic pilot excites you, head over to:
TheBusinessOfLending.com¬†and invest in yourself and our¬†“Make Money Lending Money Bible”

It’s all laid out for you!

What our “Business of Lending Money to the Masses”¬†Course does is teach you step-by-step¬†how to use the Internet to make money in the consumer loan niche. We¬†can set you free from being one of the “clueless mob” of entrepreneurs¬†and small business owners out there…

… and deliver to you –¬† on a silver platter –¬† the missing link to¬†finally being one of the few “clued in” Internet marketers…

… for whom Internet money making success is simply the systematic¬†application of a few obvious steps.

The keywords to consider are: “SIMPLE” – “SYSTEM” – “OBVIOUS.”

One last thought… we don’t want you to think this system requires¬†no effort on your part. You’re going to have to work! There’s a lot¬†to learn. Using the Internet to make significant money is certainly¬†something you can achieve BUT you’ll have to study our material and¬†DO IT! You’ll have to take action!! This can hurt. You’ll be faced¬†with making a choice between watching a great movie on your large¬†screen TV or studying our Course to learn how to drive more payday¬†loan customers to your new web site to make more money.

Is it worth it to you, all this pain? We think not taking action is¬†even more painful. Because, if you follow the crowd and continue to¬†sit back and consume rather than learn to create, you’re going to be¬†sitting in the same exact spot you are now:


How does this feel? Does it hurt? Do you feel the pain? Do you want¬†to make it go away? Yes? Then pay the price and change your life! And,¬†if our system doesn’t grab you, PLEASE find something that does and¬†take a new path all the way to achieve success for YOU!

Order our “The Business of Lending Money to the Masses here:


More consumer loan affiliate programs in no particular order. DO YOUR DUE DILIGENCE!

Jer@PaydayLoanIndustry.com & the Team at Trihouse Payday Loans
email us: Support@PaydayLoanIndustryBlog.com
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How to Start a Consumer Loan Business: Installment lending, car title loan lending, payday loan lending, personal loan business

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