Category: Trends & Tactics

30
Nov

CFPB Elephant Dies-The PDL Industry is Dancing in the Streets WITH Their Customers

By Jer– New Sheriff at CFPB: The PDL Industry is Dancing in the Streets WITH their Customers!

As pointed out on several industry media sources, “There is a new sheriff in town at the CFPB!” 
Euphoria is overtaking the private, Tribe and publicly owned payday loan, small dollar loan, unsecured loan, car title lending… industry.
It’s as if an elephant has been sitting on our chests since August of 2013 and finely wandered off TO DIE!
CFPB

CFPB

You know the old story about the matriarchs of the elephant families leaving the herd to wonder off to their elephant graveyard?

Well, now we can add a similar story to the bunglers, meddlers, hypocrites and unelected, ivory enshrined bureaucrats who  pontificated from their lofty perches about what THEY think is good for consumers in America.
All of us took a hit by CFPB government employees. Firearms dealers, payday lenders, car dealers, ammo dealers, shooting ranges, gaming, marketing companies… hell, even strippers!
World Acceptance, Santander, PHH, Enova, EZcorp, Avant… are all shrugging off any future unwarranted attacks against them by the CFPB while worried consumers of these small dollar loan products are relieved by the obvious continued access they’ll have to short-term loans for solving their financial worries.
YEP! We live in wonderful times!! Eventually, persistence pays off! For ALL of us.
And, on the heels of the latest CFPB defeats, new lenders continue to launch via both State and Tribal collaborations, industry veterans continue to participate in capital raises, the “big boys” in our space expand, and the biggest seasonal demand by consumers is about to begin!
Curo Group: Raising $100M with the sale of 6.7M shares at hoped-for range of $14-$16 each.

Entreprenurs with serious experience in the unsecured lending space going “balls to the wall” with teams of tech and finance at their helm.

Over the last five sessions a group of payday lenders and other former or potential CFPB targets have been partying: World Acceptance Avant, Lendup, Lending Club, Dave, WRLD, OneMain Holdings, Santander Consumer, PHH Corp. Enova, Ezcorp and on and on!

Let the GOOD TIMES ROLL!!!!!

Need help making money by lending money to the masses? Start Here!

That’s all folks: TrihouseConsulting@gmail.com

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10
Nov

State of Oklahoma & 4 Tribe Lenders vs CFPB

The CFPB is attempting to usurp States’ Rights again! Yes, unelected bureauocrats attempting to make further inroads to payday loan lending and tribal sovereignty.

We’ve written about tribe lenders several times ever since the Wall Street Journal published their front page piece that quoted a founder, Jerry Ayles.

No need to write more on this matter today. Ballard Spahr does a great job with this piece on their Blog.

Unsecure4d Loan Business Consulting: Installment lending, payday lending, car title lending...

Unsecure4d Loan Business Consulting: Installment lending, payday lending, car title lending…

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25
Oct

MLA Military Lending Act and Payday-Car Title Loans

By: Jer AylesPaydayLoanIndustryBlog.com The MLA Military Lending Act, outlaws implementation of ARB arbitration agreements for consumer credit contracts entered into by active-duty servicemembers and their dependents.  Lenders are denied by the MLA from including arbitration agreements in contracts for small dollar loans, payday loan, title loans…  extended to active-duty service members and their dependents where the credit is a closed-end payday loan with a term of 91 days or less in which the amount financed does not exceed $2,000, a closed-end vehicle title loan with a term of 181 days or less, or a closed-end tax refund anticipation loan.  Additionally, these MLA rules apply to additional products, including credit cards, installment loans, private student loans and federal student loans not made under Title IV of the Higher Education Act, and all types of deposit advance, refund anticipation, vehicle title, and payday loans.

Get access to our resevoir of intellectual property at: Payday Loan Industry Resources

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16
Aug

Prestamos: Payday Loans & Serving the Latino Market-No One Does It Well

Necesito Dinero Rapido?

Deed Money Fast?

Prestamo = Loan = Prestamos

[Excuse my lack of correct Spanish punctuation! It’s my keyboard AND my Spanish.]

What’s my point? Jump on your phone or your computer. Do a search in Spanish for keywords in all the various incarnations of payday loan, fast cash, personal loan, loan today…

You will not find any lender doing this right! And lead generators? They suck at it too.

Sure, there are a few lenders with a decent front-end; website and disclosures in Spanish. But name a lender who has invested in the back-end, an app, and is US based. Pathetic! Can you BEG your Loan Management Software provider to help you with Spanish contracts, emails, text messages, disclosures, SEO/SEM…? If you are out there, RAISE YOUR HAND LMS SOLUTIONS! Silence…]

Believe it or not, the 1st page Google results are in ENGLISH or lenders in Argentina! Talk about missed opportunities… Email Jer@TrihouseConsulting.com for more ideas on strategies for addressing the Latino market! And shameless plug: Get up to speed with the payday, installment & line-of-credit lending here: “The Manual.” It’s so big it’s SCARY. Basics, strategies, tactics, the latest developments…

Give it a shot. Try “prestamos hoy.” or “prestamos personales.”

Oh, PS: Are you a buyer of payday loan leads in Arkansas? West Virginia? They’re cheap! Reach out… TrihouseConsulting@Gmail.com

Prestamos-Personales-Google-Trends
Prestamos-Hoy-Google-Trends-2

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28
Jul

Operation Choke Point: Court Orders FDIC to Turn Over Docs to Payday Loan Industry Assoc.

FDIC Ordered to Turn Over Documents in Operation Choke Point Lawsuit to PDL Industry Assoc.

‘Time for DOJ and FDIC officials to get a lawyer!’

The Federal Deposit Insurance Corporation (FDIC) was ordered to turn over documents related to Operation Choke Point late last week.

District Court Judge Gladys Kessler told the government agency it had to begin working with the plaintiffs in the case for a nine-month discovery period beginning on June 20, 2017. “There is no justification whatsoever for not granting Plaintiffs’ Motion to Commence Discovery Immediately,” Judge Kessler said in her order.

Payday Loan Industry – The order comes after the Community Financial Services Association of America (CFSA) and a group of financial services companies filed suit against the FDIC over their conduct during Operation Choke Point. Under that operation banks were allegedly pressured into cutting ties with industries the Obama-era agency viewed unfavorably. Payday and other short-term lenders as well as those involved in the firearms industry said they were specifically targeted under the program.

The firearms industry has been particularly vocal in its opposition to Operation Choke Point. The National Rifle Association and other gun-rights groups have called the operation an attack on the industry.

Stupid things payday lenders do“‘Operation Choke Point’ is an Obama Administration initiative that encourages federal financial services regulators to harass and intimidate banks and financial institutions that work with firearm and ammunition retailers,” the National Rifle Association said in February 2016. “By leaning on the banks, regulators hoped to bring an end to those relationships thereby choking off their cash flow and forcing them out of business. A 2015 Congressional Investigation revealed that ammunition and firearm sales and dealers had, in fact, been targeted.”

CFSA said they were happy with the court’s order and believe the documents they will receive during discovery will shed light on whether the FDIC forced banks to deny certain businesses their services and, if so, how they chose which industries to target.

“We are thrilled by the Court’s order to enter the discovery phase, as this illegal federal program has been unduly harming legal entities for years,” Dennis Shaul, CEO of CFSA, told the Washington Free Beacon. “This court order allowing discovery will now finally enable the plaintiffs to access records of the federal government’s behind-the-scenes and secretive campaign to force banks to terminate their relationships with lawful American businesses. It is high time that the government’s unlawful and unjust crusade against lawful and licensed businesses be stopped. The federal regulators leading Operation Choke Point have threatened and pressured banks in the shadows of the law for far too long.

“The government defendants are well aware they have been on the wrong side of history for years and will stop at nothing to hide the extent of their illegal campaign. The Court’s ruling will allow these shady and criminal actions to be brought to the light of day.”

“The decision to grant discovery is probably the most important victory in the entire case, likely more important than the final judgment.”

Read this Report in FULL here: FreeBeacon.com
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