Alright, in a previous issue of our Payday Loan Newsletter, we discussed the current trend in our industry of collection activities increasing. Not a day goes by that we don’t get phone calls and emails from payday loan operators and check cashers begging for help with their collection tactics and strategies.
If you get ANYTHING from this PDL Newsletter, get this:
Successful Payday Loan Businesses are COLLECTION BUSINESSES.
If your team is uncomfortable with this notion and unwilling to accept this truth, YOU WILL FAIL!
So… let’s dig into a few techniques for creating a win-win transaction for both you and your customer.
(Got a question? Need help specifically with Collections? Reach-out to Jer@PaydayLoanIndustry.com)
Unless you’re in a cave or on an island without an Internet connection you know consumers are getting beaten up; particularly our payday loan customers! They’re sweating their job, if they’re lucky enough to have one. Their credit card company is lowering their credit card limit, increasing their interest rate and charging them for every fee known to man. Their cable provider, their utility company, their bank, their gasoline station, their food market… all these companies are monitoring our customer closely to minimize their potential losses. Their house is worth less, their 401K is worthless and on and on. Everyone is banging on our customer daily for money!
On top of all these problems our customer has 3 existing payday loans and wants another one! After all, where else can they go for a short-term, non-collateralized loan?
As a payday loan lender, what do you do? How do you get your share of your payday loan customer’s limited funds? What magic formula will deposit cash back into your bank account? How do you squeeze a little cash out of your customer’s pocket and not destroy your relationship, not only depriving you of your principal and fees but just as importantly, losing the lifetime of fees a successful relationship with your customer will result in?
First, just how bad is it? Right now, based on our own payday loan operations and those of our clients and the anecdotal information we receive on a daily basis, payday loan Internet operations are experiencing a 20% to 30% default rate while brick-n-mortars are closer to 10% to 20%.
OK, Ok! Whoa… Default rate? What’s that? One certainty in the payday loan industry is that there are many different ways to measure default rates and there are many definitions used for “default” in our industry. For our purposes here, it simply means our customer has failed to perform as promised. The funds were not present on the due date. The customer has “come to our attention.”
A “default” in this scenario does not mean we’ll lose 100% of all our principal and fees!
Now, this Newsletter issue would be a mile long if we attempted to discuss the entire approach we use for dealing with our collections! So first things first! Let’s start at the beginning; the “Front End.”
By “Front End”, we mean: GETTING ACCURATE INFORMATION and VERIFY BEFORE YOU FUND the LOAN!
As Cindy stated at CFSP in Newport Beach at the Western States Payday Loan & Check Cashing Convention:
“If it’s not verifiable, it’s not collectible.”
To improve your payday loan collections, it’s CRITICAL you get complete, accurate and up to date information from your applicant!
NOTE: If you think this article we’ve written on payday loan collections is useful, you should get a copy of our industry bible: “How to Start a Payday Loan Business.” We offer two delivery methods:
Getting complete and accurate payday loan borrower identification could easily take 20 minutes or more to achieve for a first-time payday loan applicant. Get used to it. Get Good At It!
The following applies to BOTH Internet lenders and “brick-n-mortar” operators. Obviously, the exact procedures will be adjusted based on your Model; UNDERSTAND & IMPLEMENT the SPIRIT of this DISCUSSION!
A few Issues & Strategies:
In today’s economic environment, you’ve got to go above and beyond the normal collection theories, procedures and tactics. Our typical
client is bombarded daily with requests for money. You’re goal is to be at the top of their list!
Have your employees who handle payday loan collections for your operation role play. Practice, practice, practice. Get everyone comfortable with collections by taking turns playing the part of an applicant, an applicant’s supervisor, a Human Resources employee… Don’t forget to have each member of your team use Google, 411.com and the other tools mentioned later in this Newsletter. Don’t take role-playing lightly! This practice will make a huge difference in your collections success!
“If it’s not verifiable it’s not collectible.” Verify, call, Google, Twit and use the other tools disclosed here in front of your payday loan store front applicant or while you have your Internet applicant on the telephone.
Must include at least three contacts and two of these must be immediate family members. Call these numbers and verify they know your applicant while your applicant stands before you or listens on the telephone line.
Google both the employer address and phone number; verify
Call the employer using Google.com, GoogleMaps.com 411.com, TheWorkNumber.com… to get the employer phone number. Do not rely on the
employer telephone number supplied by your applicant. Ask for your applicant’s supervisor by name. You can let the supervisor know you’re helping their employee with a situation, or you can just ask for their employee to determine if the supervisor recognizes the name.
You may be forced to call your applicant’s employer Human Resources Dept. to verify employment. Granted this only works in 40% of your
attempts but try it anyway.
Keep in touch; constantly! Use one-week reminders, the day before and the day of a payment due date. Call, email, fax and text message. Payday loan customers, like most customers, need reminders of what they owe and when they owe it.
Gather your payday loan collections team together and discuss various tips and tactics members of the team use to collect. Often, one or more members of your team will utilize some very creative techniques that your entire team can embrace.
Call them all; every number on the application. Call the applicant’s home even if they’re on the telephone with you or standing in front of you. Do they answer? Do you get a busy signal? Do you hear their voice requesting you leave a message? Anything strange?
Use Intercept, Veritrac, Check-a-Check or whatever data base you prefer to verify routing numbers and bank account information. Call the bank and ask for the “open and active department” to make certain the applicant’s information is correct and you can debit and credit their account with an ACH.
Get at least the last 30 day statement. 90% of your applicants can access their bank statement online. Allow your applicant to go online while you wait when necessary.
Always strive to develop a warm, congenial relationship with your customer in collections. Don’t immediately attack them when they answer your telephone call!
Probe for the smallest details about your clients lives. What’s going on with them? What challenges are they experiencing? What interests them? Are they married? Single? Hobbies? Kids? Soccer? Football fan? If you’re brand new to collections this may seem crazy to you but it’s not. Get in the habit of probing in a friendly, interested way. You’ll make use of this info later.
Hopefully, your payday loan software solution provides you with the ability to make notes for each conversation you have with your client. Review these notes before and during the call to help you achieve some degree of warmth and caring with your client. For example, you’re preparing to make a follow up call to Mrs. Jones in an attempt to get her to pay $100 towards her past due payday loan . You note that in a previous call she mentioned her husband was ill causing the couple to experience difficulty in paying you on time. In your opening dialog with Mrs. Jones, mention her husband’s
illness. Ask how he is doing. Don’t fake this; be genuine. The majority of your collection clients will respond favorably to this approach. And yes, a minority will immediately begin screaming and yelling at you.
You’re a pro! You must let it simply wash right off you!! Let them blow off and then bring the conversation back to business; back to YOUR GOAL; back to collecting something $$ today. NEVER make threats! Never lose your cool! You must remain calm and professional at all times.
Make a “connection.” “Hello Jose! How are you today! This is Emma at Payday Loan Industry Dot Com. I have great news for you! I’ve received approval to set you up with a payment plan so we can help you payoff your loan with us and improve your credit score.” (You do report to PRBC don’t you?)
“How much can you afford today, Jose?”
Find a Solution:
REMEMBER! This client could be worth thousands of dollars in fees to you over their lifetime!
Your goal is work with your collection client and get SOMETHING. Ideally, money today; even if it’s only $20. Always be pressing to help your client figure out a way to pay down their loan with you. If it appears to be impossible to get a portion of what is owed you today, get a promise. Lock this promise down; $50 on March 24 the date of their next payday. DOCUMENT this and FOLLOWUP!
When it makes sense, offer a discount to your collection client for settling an outstanding balance due. For example, mail, fax and email a “Discount Notice” (see our Payday Loan Bible” for a sample letter at: http://www.paydaymanual.com.
Get a debit card number from your client. Update during each phone call. (Check with your legal dept.)
Get a credit card number from your client. Update during each phone call. (Check with your legal dept.)
Get an ACH authorization from your client. Update account information during each phone call. (Check with your legal dept.)
Update all telephone numbers and employment information during each phone call.
Update all addresses and references during each phone call.
Update email addresses, Facebook, Myspace and Twitter accounts. YES, do this! (Use a very general message with these social book resources. “Hey, this is Emma, call me.”
Make it Easy to Pay You:
Provide as many methods as you can to allow the collection client to pay you. This includes credit cards and ACH’s, money orders, Western Union and Paypal.
You must develop and employ approved, legal, compliant forms and documents to allow your team to document every communication with your client. It’s critical these meet all regulatory requirements and are easily accessed. (Again, see our Payday Loan Bible:
CHECK THESE OUT! Everyone on your team should be familiar with these tools and incorporate their use into their daily collection and “front-end” due-diligence activities.
Verify employment and income
For searches on phone numbers, addresses…
Does your client have an account?
Does your client have an account?
Again, does your client have an account?
For finding people, businesses and assets
Your State Contractor Board
http://www.cslb.ca.gov/contractors/ as an example. Google your state.
A great resource for researching businesses
Bank routing number directory
Check-a-Check Real time check verification
* Immediately, in real time, Verify the item BEFORE you take it
– INSTANTLY! Account closed?
* Stop payments exist on the account?
* Non DDA Account (debit card or other type of account)?
* Invalid account number?
* Invalid routing number?
* Account doesn’t exist?
* Stolen? Forged? Fraud?
* Information on invalid routing numbers
* Information on invalid account numbers
* Duplicate check number information
For collecting on checks returned for Non-Sufficient Funds (NSF) using ACH to electronically convert and re-present checks that have
been returned for insufficient/uncollected funds. You control the timing of the re-presentment.
FINALLY, for an exhaustive discussion of payday loan and check cashing collections, consider an investment in our newly updated “How to Start a Payday Loan Business” available here: http://www.PaydayManual.com
OK! This Newsletter is MUCH TOO LONG! Good collections procedures and systems are critical to your success. This subject is huge and there’s no way we can cover all of it here.
We’ll continue to address this topic in the future. Meanwhile, TALK TO US! What do you need help with? What are your challenges? What’s working great for you? What tools do you use? What are you HAPPY ABOUT?
The Trihouse Team
Trihouse Payday Loans
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