This just in from Miro: On the payday loan, title loan, installment and line-of-credit loan frontline;
The BIGGEST challenge for every lender is Customer Acquisition. This applies whether you’re online or storefront.
We’re all fighting and clawing to get a new borrower. More importantly, we’re working to find a GOOD, well paying new customer.
You know that Google [Miro], Google [Jer] and FACEBOOK [Miro] FACEBOOK [Jer] blacklisted our small dollar >36% APR industry a long time ago. It’s not fair, or pretty. Here’s a link to Google’s TOS.
But that’s what it is.
I work in the Payday Loan/AutoTitle industry. And I perform a lot of internet consulting. A week ago, a course was launched that blew me away.
The internet marketing industry is ALSO blacklisted from advertising on Facebook.
This group has presented a course that shows a workaround. Following this program, you will be able to get targeted customers, and buy ads on Facebook, at very reasonable cost per click.
This is a HUGE opportunity, as there are no other people in our space using this strategy RIGHT NOW. Will this continue to work for the next month, six months? Or a year?
I honestly don’t know.
But it’s an opportunity to leverage the Facebook Platform to get new customers.
Here’s a quick video and I’ll explain:
Link to Youtube Explanation: Facebook PDL Ads
Here’s a link to the course I’m talking about:
Thanks for taking the time. Be GREAT our there!
Miro Posavec & Team Trihouse
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