Tag: start payday loan business


Advertising-The Simple Methods Still Work with Payday, Car Title and Gold

Remember – the simple stuff still works! In the age of the Internet, IPads, smart phones, PPC programs like Google and Bing, text messaging, blogging, click-to-call, yada, yada, yada… the offline marketing channels still work great! This is true for both brick-n-mortar and online payday loan, cash advance, “pink-slip (car title) loans, scrap gold buyers and more.

Specifics? We have a location near a freeway off-ramp. We put up a highway billboard with a large graphic of one of our founders, a pot-of-gold and a simple call to action. After implementing the new billboard one week, we increased our weekly scrap gold purchases 30% and increased our store net revenue (on the gold side) from $4000/week to $5200/week. Scrap gold buys and revenues continue to increase! Our “out-of-pocket” costs are less than $300/month.

The point? Don’t forget the basics! Simple works!! Jer@PaydayLoanIndustryBlog.com
Leave a comment! What do you think? What’s working/not working for you?


Payday Loan Operators-How to Make Tons of Cash With Your Data

Can you use FREE money? Would you like to make a ton of money with your existing customer data? A ton of money just with your “dormant files” and your non-current customer information?

Your customer data has tremendous value. And there are companies willing to pay you a ton of money every month for this information. You can monetize your customer data at zero expense to you and with no risk of cannibalizing your data.

And there is zero risk of ANY marketing to your data by third-parties!

This is literally FREE CASH FOR YOU!

So…  want to know how this works and what it means in dollars and cents to you and your operation?

Read on…

You, the data owner or Contributor, “park” your consumer data records with “THE COMPANY” via a data transfer to a secured FTP web site. The data is stored using state of the art security to protect all data. “THE COMPANY” scrubs this data against their current database of records. Any data records “THE COMPANY” doesn’t already have in their database are accepted and held in the Contributor’s (that’s you).

When one of the clients of “THE COMPANY” (typically a licensed and bonded debt collector or law firm) performs an authorized social security search for a consumer and they find it in your file and purchase the consumer record from “THE COMPANY”, you share in the revenue derived from that sale.

So… a debt collector has paid “THE COMPANY” for the consumer data that you provided “THE COMPANY” thus enabling you to receive a commission for your data contribution.

Let’s use an example.

XYZ Payday Loan Company dumps 100,000 records into “THE COMPANY’s” database on January 5. “THE COMPANY” reconciles the 100,000 consumer records provided by XYZ and discovers 37,000 of those consumer names are unique and not yet in “THE COMPANY’s” database. (Let’s say the other 67K consumer names were already present having been contributed by other Payday Loan Companies.) So… continuing our example, let’s say for the next 25 days remaining in January, clients of “THE COMPANY” search for 50,000 records of which 75 “hits” come from records previously submitted by XYZ Payday Loan Company.

“THE COMPANY” bills their clients (Collection Companies) net 30 at the end of January for let’s say 75 hits X $20.00/ea. = $1500.00. “THE COMPANY” collects this $1500.00 from their client by March 1 and pays you, the Data Contributor, X% of the $1500.00 collected. Typically, you’ll receive payment about 60 days after your first data contribution followed by monthly cash payments after that.

Benefits to you, the Data Contributor?

Additional revenue by monetizing the consumer data you have anyway! Consumer data from your dormant or denied files and non-current customers; data you have zero use for! Dead data that would not normally yield revenue to you!! FREE MONEY!!!

How it works.

Simple! You simply dump your data at a secured FTP web site. Virtually all file types are can be accepted. Then you make regular data dumps to the FTP site to keep growing your record base. Hot lining the data after the initial transfer usually yields higher returns. Just ask we will explain!

How to Qualify.

You really need at least 50,000 records less than 12 months old. Data records older than 12 months are acceptable but not as valuable. Contact us! Let us know what you have! This program is for both Internet and Store-front operators in consumer related industries.

How to Turn Your Consumer Data into $$$$$$

Send an email to:
Your Name, Phone, Best time to call.
Please include an approximate number of records you have along with the aging. For example: I have 65k records from the last 6 months, 100k records in the 6-12 months age and another 200k over 12 months old.

All information is kept strictly confidential and your company name will never be disclosed as a data contributor.

Does this sound like a no-brainer? Your thoughts? What micro-lending information do you desperately need?

Do you have a  that’s service, product or opportunity that is relevant to our readers?



Even the Rich Using Pawnshops! Are Payday Loans Next?

The Royal Pawn & Jewelry location in Royal Palm Beach, Florida is experiencing record transactions in high-end jewelry, fine art and automobiles.

Thanks to our current economy and the arrest of ponzi-king Bernard Madoff, or should we say “made-off as in made-off with all our money”, even the very rich are heading to their local pawnshop to make it through the week.

Levi Touger, co-owner of Royal Pawn & Jewelry, said big ticket items, including more than one ferrari and several yachts, are finding their way to his pawn shop. Having lost millions with Madoff, these “Royal Palm Beachers” need to get their hands on cash quick!

I sure hope the Palm Beach payday loan stores are stocking up on cash as well. I wouldn’t want the poodles in the area to want for their weekly shampoo.

Oh, if you’re planning to head over to Levi’s place for a deal on a 10 carat diamond ring, better wait. Florida state law requires pawn shops to provide 60 days for owners of pawned items to redeem them.