Tag: Payday Loan Marketing Ideas


The BIGGEST Challenge for Every PDL Operator is Customer Acquisition.

This just in from Miro: On the payday loan, title loan, installment and line-of-credit loan frontline;

The BIGGEST challenge for every lender is Customer Acquisition.  This applies whether you’re online or storefront.

We’re all fighting and clawing to get a new borrower.  More importantly, we’re working to find a GOOD, well paying new customer.

You know that Google [Miro], Google [Jer] and FACEBOOK [Miro] FACEBOOK [Jer] blacklisted our small dollar >36% APR industry a long time ago. It’s not fair, or pretty.  Here’s a link to Google’s TOS.

But that’s what it is.

I work in the Payday Loan/AutoTitle industry.  And I perform a lot of internet consulting.  A week ago, a course was launched that blew me away.

The internet marketing industry is ALSO blacklisted from advertising on Facebook.

This group has presented a course that shows a workaround.  Following this program, you will be able to get targeted customers, and buy ads on Facebook, at very reasonable cost per click.

This is a HUGE opportunity, as there are no other people in our space using this strategy RIGHT NOW.   Will this continue to work for the next month, six months?  Or a year?

I honestly don’t know.

But it’s an opportunity to leverage the Facebook Platform to get new customers.

Here’s a quick video and I’ll explain:

Link to Youtube Explanation: Facebook PDL Ads

Here’s a link to the course I’m talking about:

Payday Loan Facebook Course

Thanks for taking the time.  Be GREAT our there!

Miro Posavec & Team Trihouse

Miro p. Payday Loan University



Payday Loan Marketing Ideas

Marketing Ideas: Who Uses Payday Loan Products.

To improve your marketing and sales initiatives for your payday loan company, you must understand the customer. Who uses payday loan and installment loan products to solve their temporary financial emergency?


Car Title & PDL Training

For insight, look no further than the 10K submitted by Community Choice Financial.

“Community Choice Financial Inc. (“CCFI”) is a holding company and conducts substantially all of its business operations through its subsidiaries. Those subsidiaries are leading providers of alternative financial services to unbanked and underbanked consumers through a network of 530 retail storefronts across 15 states, an internet presence in 24 states, and a small internet presence in the United Kingdom. We focus on providing a wide range of convenient consumer financial products and services to help customers manage their day-to-day financial needs, including consumer loans, check cashing, prepaid debit cards, money transfers, bill payments and money orders. Although the majority of our customers have banking relationships, we believe that our customers use our financial services because they are convenient, easy to understand, and, in many instances, more affordable than available alternatives.”

“Whether through our internet platform or retail locations, we strive to provide customers with unparalled customer service in a safe, clean and welcoming environment or with the privacy and convenience of our internet based services. Our internet platform is easy to use and provides an alternative for customers who may prefer the convenience and benefits of the internet. Our retail locations are located in highly visible, accessible locations that allow customers convenience and immediate access to our services. Our professional work environment combines high employee performance standards, incentive-based pay and a wide array of training programs to incentivize our employees to provide superior customer service. We believe that this approach has enabled us to build strong customer loyalty, putting us in a position to expand and continue to capitalize on our innovative product offerings.”

“We serve the large and growing market of individuals who have limited or no access to traditional sources of consumer credit and financial services. A study published in 2013, conducted by the FDIC indicates 27.7% of U.S. households are either unbanked or underbanked, representing approximately 67.6 million adults. As traditional financial institutions increase fees for consumer services, such as checking accounts and debit cards, and tighten credit standards as a result of economic and other market driven developments, consumers have looked elsewhere for less expensive and more convenient alternatives to meet their financial needs. According to a 2014 report from the Federal Reserve Bank of New York, total consumer credit outstanding has declined $1.4 trillion from its peak in the third quarter of 2008 through 2013. This contraction in the supply of consumer credit has resulted in significant unmet demand for consumer loan products.”

We serve a large and growing demographic group of customers by providing services to help them manage their day-to-day financial needs. Our customers are primarily working-class, middle-income individuals. Based on third-party market surveys, we believe the following about our customers:

· they have an average annual household income between $20,000 and $50,000, with approximately 17% in excess of $50,000;

· over 70% are under the age of 45;

· over 50% are between 25 and 44 years of age;

· approximately 50% are male and 50% are female;

· approximately 50% have attended at least some college;

· over 95% have access to the internet;

· over 70% own a home computer;

· over 55% have access to a computer in the workplace; and

· approximately 75% have access to a checking account and choose to use our services as a means of managing their financial needs.

Our customers generally are underserved or unserved by the traditional banking system and choose alternative solutions to gain convenient and immediate access to cash, consumer loans, prepaid debit cards, money transfers, bill payments and money orders. We believe that our customers use our financial services because they are quick, convenient and, in many instances, more affordable than available alternatives. Additionally, we provide them with a safe, welcoming environment to use our services.

So, bottom line? Your customer avatar is the typical Walmart customer. They want access to cash quickly in a safe, private environment without a lot of hassle.  It’s not rocket science. Don’t overthink it!

Need some specific action items for payday loan marketing? Payday loan marketing ideas.

Payday Loan Course


Payday Loan & Title Loan Marketing Ideas

By: Team Trihouse.

Simple, Cheap Payday Loan & Title Loan Marketing Ideas

Yeah, yeah, I know. You need more customers for your payday loan or car title loan business. Every operator cries about:

  • More money to loan out – access to capital
  • More customers. How to get more customers in your door or on your website
  • Improved collections
  • More knowledge regarding how to increase profits

My car title and payday loan clients get bogged down with all the small dollar credit marketing  options available today:

  1. Google PPC programs
  2. Facebook advertising
  3. Twitter ads
  4. Radio
  5. TV
  6. Blogging
  7. Mobile friendly websites (NOTE: VERY IMPORTANT TODAY and inexpensive! YOU must show up in Google)
  8. Pinterest, Instagram, Youtube, Yelp… on and on and on!

Get back to basics. Sure, all these avenues are legit. And, depending on your Team, they all work to some degree. But I suggest you get your house in order first.

  • Clean your store up. Inside, outside… paint, shrubs, gardening, curb stones, papers on your walls… CLEAN!
  • First impressions make the difference. Yeah, you already know this! So do something about it! Begin by looking at your store for the first time. Aren’t you embarrassed? FIX THIS! Get rid of ALL those “NO” signs all over your location!
  • Your sign. GET THIS RIGHT! If you’ve never watched the Profit and Marcus Lemonis, BEGIN! Marcus achieves amazing results by getting back to the basics. Customers see your sign first; hopefully they see your sign. Spend $$ on your sign!
  • Employee uniforms. Invest in some shirts with your name and logo. Everyone wears one; clean! It’s an inexpensive branding mechanism and worth a few bucks. Guaranteed, when your employees – and this means you as well – are out and about gassing up or getting lunch – WITH business cards in their pocket, you’ll pick up a minimum of 4 new clients per month.

This Post is getting long. HOWEVER, I have one more cheap car title/payday loan marketing tactic you can employ immediately. It’s CraigsList.

Car Title & Payday Loan marketing Idea

Car Title & Payday Loan marketing Idea

Start using CraigsList.com. It’s simple, cheap and works. We’ve been using CraigsList for 10+ years. Depending on where our store is, we pickup at a minimum 3 new customers every month. Here’s an example of a Craigs List car title loan ad.

DON’T THINK THAT’S MUCH? Think again. If we do 3 new car title loans one month as a result of a free Craigs List Ad, and each loan is $2500 (we’re in Calif.) at 9% interest/fees per month, that’s $675/month generated in gross revenue on a $7500 loan principal. If we average 6 months on each car title loan, we earn $4050 AND our customers still owe us our $7500 loan principal. We have the titles to their automobiles as our collateral.

So, the point? Get off your butt and insist someone on your Team get VERY GOOD with Craigs List advertising.

It’s a no-brainer! It works!!

Are you a payday loan or car title loan lender? Or, do you want to get started as a lender? Need info, help and answers? Get our “Bible.” We are THE recognized training and teaching experts in the small dollar credit lending industry. Have your doubts? Simply go back to your “Googling” for hour after hour. Eventually, you’ll happen onto a car title or payday loan resource in Google’s search results. CALL THEM! Ask the loan management software provider, the lawyer, the compliance consultant, the lead generator… even existing store and internet lenders if they’ve EVER heard of Jer at Trihouse Consulting and the “Bible” we offer for entrepreneurs. Guaranteed, THEY HAVE! Literally, EVERYONE knows us and speaks highly of us! Every payday loan or car title loan vendor, supplier, software company… anyone who is anyone… KNOWS JER, our CEO!
We offer 2 methods to invest in our “How to Start a Car Title Loan Business:”

  • Immediate download in Adobe Acrobat: $277.95
  • We’ll print and ship it to you: $397.95



Payday loan customers access our products via a multitude of channels. Old-school methods still work :o) Jer TrihousePayday Loan Marketing Ideas