Slowly, regulators, the media and other attack dogs are beginning to comprehend what payday loan consumers have known for years. That is, payday loan type products make sense under certain circumstances. Sure, they can be abused. So can credit cards. But no one has suggested credit cards be banned from the market place. Although my peers have expressed surprise at the “balanced” coverage NBC’s Matt Lauer and crew gave the payday loan industry, I’m not! I talk to these people every day. The winds of change are sweeping across the payday loan landscape. Bare through the pain of the commercial in this video and see for yourself. If you’re a payday loan fan, you will be pleased. Matt Lauer NBC Payday Loan coverage.