Tag: jer trihouse


The Money Doesn’t Know What It Doesn’t Know: Jer Trihouse

Jer Trihouse ConsultingBy Jer Ayles-Ayler * I got a call from  Hilary Miller, a lawyer buddy of mine. A group with more money than god wanted his counsel regarding entry into the small dollar loan space. When he explained they would have to pay him, they bailed.

Great! You have access to “the money.” So what! Do you really think attending a conference, making a few calls gathered from Linkedin, and talking with vendors with something to sell are going to deliver your “secret sauce?”

• Lead gen
• Analytical
• Collections/Underwriting
• CSR’s
• Software that does what you’re team wants it to do.
• Legal/Licensing/Compliance/Taxes/Offshore/Tribe/State
Tactics and Strategies
• Technology
• SEO/SEM/Mobile/Offline marketing

There are a LOT of really smart, creative people in our space. We aren’t making a ton of money by accident. We’ve learned the hard way – in the trenches. We’ve screwed-up royally BUT survived that early, catastrophic failure; well most of us :o)

So… you’re a lender. Oh, I get it. You’re an Internet guy now. You’ll do it all in your underwear from your beach-front home office ( Stop laughing, no cracks! That’s me :o) You really think you don’t need troops in the field, out in the trenches? Who is going to knock on doors and collect your money? Whose going to repo your collateral? Where are you going to store this stuff? Payday loans – the way most of us are doing them today – are toast! The PDL cheese has moved. You have to differentiate your products and services. It’s a new world, a savvy consumer, and more regulators than you can shake a stick at. Plus, plenty of lawyers to remind us of this on a daily basis.

Yep, it takes capital but that isn’t enough. It takes a village – I mean a team :o)

To succeed and survive, you must collaborate. You’ve got to “play BIG” with your Team to win. Our industry is changing rapidly. There has never been so much opportunity. Nor has there ever been so many challenges. Millions of consumers all over the world Want and NEED our products!

Expecting to “pick the brain” of an expert over lunch and launching your enterprise will lead to a catastrophic failure. Build relationships NOW; before you need them. Even those of us who have been in the game for years still have to invest time and money.

Want to explore? Need to put capital to work? Want to take your expertise in operations to the next level? Got a new solution for the industry but can’t get in front of the “players?” Hit me… Jer@TrihouseConsulting.com

WARNING! I’m BUSY. Drop an email. Introduce yourself. I’m an old Dude. I talk to a lot of really smart folks all day long. (I’m serious!)  Put some bullets to me in writing. And NO, your input will not wind-up on my Blog :o) I have so damn many NDA’s and MOU’s I just assume we have one with you already!

Finally, if you’re going to be in Newport Beach or Corona del Mar in March, I like a nice red. I’m not sure what Hilary drinks. See you in the St. Regis. Go ahead! Just try to “pick my brain.”


Payday Loan Companies Hijacking Web Sites

Jer Trihouse Payday Loan Industry ResourcesBy Jer Ayles-Ayler

Payday loan brokers are hacking into unrelated websites to divert their history and status to the payday loan lead generators’ domain. Web site hijacking improves the PDL lead generators ranking on Google leading to millions in profits for the lead brokers.

These findings come as the Office of Fair Trading (OFT-UK)) prepares a report on the “dirty tricks in the payday loan market,” due to be published in February, 2013.

Sky News writes, “Google’s natural listings system can be tricked. Sky News found three payday websites that were stealing the credibility of other websites to boost their ranking. The target victim sites included a music business, a graduate website and even a church website.”

Read the entire piece written by Jason Farrell, Sky Correspondent:
“Payday Loan Sites’ Dirty Tricks To Boost Traffic”

Email Jer: Jer@PaydayManual.com  PDL Resources:  http://www.PaydayManual.com 



Jer Ayles ayler Trihouse Payday Loan ConsultingIt’s not too late to register for the CFSP California Financial Service Providers Convention in Coronado, Calif. It’s May 6 – 8, 2012.  You want to know the latest regarding trends, tactics, compliance, regulation… ? Register Now! Even better, this year it’s at the beautiful Loews Coronado Bay Resort and Spa!

I’ll be there. Call me at 702-208-6736 (Cell).  Email Jer@PaydayLoanIndustryBlog.com