By: Team Trihouse.
Simple, Cheap Payday Loan & Title Loan Marketing Ideas
Yeah, yeah, I know. You need more customers for your payday loan or car title loan business. Every operator cries about:
- More money to loan out – access to capital
- More customers. How to get more customers in your door or on your website
- Improved collections
- More knowledge regarding how to increase profits
My car title and payday loan clients get bogged down with all the small dollar credit marketing options available today:
- Google PPC programs
- Facebook advertising
- Twitter ads
- Mobile friendly websites (NOTE: VERY IMPORTANT TODAY and inexpensive! YOU must show up in Google)
- Pinterest, Instagram, Youtube, Yelp… on and on and on!
Get back to basics. Sure, all these avenues are legit. And, depending on your Team, they all work to some degree. But I suggest you get your house in order first.
- Clean your store up. Inside, outside… paint, shrubs, gardening, curb stones, papers on your walls… CLEAN!
- First impressions make the difference. Yeah, you already know this! So do something about it! Begin by looking at your store for the first time. Aren’t you embarrassed? FIX THIS! Get rid of ALL those “NO” signs all over your location!
- Your sign. GET THIS RIGHT! If you’ve never watched the Profit and Marcus Lemonis, BEGIN! Marcus achieves amazing results by getting back to the basics. Customers see your sign first; hopefully they see your sign. Spend $$ on your sign!
- Employee uniforms. Invest in some shirts with your name and logo. Everyone wears one; clean! It’s an inexpensive branding mechanism and worth a few bucks. Guaranteed, when your employees – and this means you as well – are out and about gassing up or getting lunch – WITH business cards in their pocket, you’ll pick up a minimum of 4 new clients per month.
This Post is getting long. HOWEVER, I have one more cheap car title/payday loan marketing tactic you can employ immediately. It’s CraigsList.
Start using CraigsList.com. It’s simple, cheap and works. We’ve been using CraigsList for 10+ years. Depending on where our store is, we pickup at a minimum 3 new customers every month. Here’s an example of a Craigs List car title loan ad.
DON’T THINK THAT’S MUCH? Think again. If we do 3 new car title loans one month as a result of a free Craigs List Ad, and each loan is $2500 (we’re in Calif.) at 9% interest/fees per month, that’s $675/month generated in gross revenue on a $7500 loan principal. If we average 6 months on each car title loan, we earn $4050 AND our customers still owe us our $7500 loan principal. We have the titles to their automobiles as our collateral.
So, the point? Get off your butt and insist someone on your Team get VERY GOOD with Craigs List advertising.
It’s a no-brainer! It works!!
Are you a payday loan or car title loan lender? Or, do you want to get started as a lender? Need info, help and answers? Get our “Bible.” We are THE recognized training and teaching experts in the small dollar credit lending industry. Have your doubts? Simply go back to your “Googling” for hour after hour. Eventually, you’ll happen onto a car title or payday loan resource in Google’s search results. CALL THEM! Ask the loan management software provider, the lawyer, the compliance consultant, the lead generator… even existing store and internet lenders if they’ve EVER heard of Jer at Trihouse Consulting and the “Bible” we offer for entrepreneurs. Guaranteed, THEY HAVE! Literally, EVERYONE knows us and speaks highly of us! Every payday loan or car title loan vendor, supplier, software company… anyone who is anyone… KNOWS JER, our CEO!
We offer 2 methods to invest in our “How to Start a Car Title Loan Business:”
- Immediate download in Adobe Acrobat: $277.95
- We’ll print and ship it to you: $397.95