WOW! A movie about a family running a payday loan store!! Who would have thought? This could be real interesting. They’ll never improve on “The PawnBroker” with Rod Steiger. But, what’s next? A reality show about a Check Casher or a Auto Title Loan Lender?

MEDIA RIGHTS CAPITAL AND THE CW NETWORK ANNOUNCE PREMIERE DATES AND CASTING FOR ORIGINAL SUNDAY NIGHT PRIMETIME PROGRAM “EASY MONEY”

July 19, 2008 (Burbank, CA) – Casting and premiere dates were announced today for the new Sunday night line-up on The CW Network, including “In Harm’s Way,” “Surviving Suburbia,” “Valentine” and “Easy Money,” by Dawn Ostroff, President, Entertainment, The CW and Keith Samples, President, Television, Media Rights Capital. “In Harm’s Way,” “Valentine” and “Easy Money” will premiere on Sunday, September 21, with “Surviving Suburbia” scheduled to debut on November 2, timed with the beginning of November sweeps. The four original programs are part of The CW Sunday night primetime programming block produced by Media Rights Capital. Programming for the 5:00-6:30 p.m. timeslots will be announced soon.

“EASY MONEY” – Premiering September 21, 9:00-10:00 p.m.

The cast of “Easy Money,” a new one-hour drama about a family that runs a high interest loan business, includes Emmy Award-winning actress Laurie Metcalf (“Desperate Housewives,” “Roseanne”), Jeff Hephner (“The O.C.”), Judge Reinhold (“Swing Vote,” “The Santa Clause Trilogy”), Nick Searcy (“Rodney”), Jay Ferguson (“Sleeper Cell”), Gary Farmer (“Moose TV”) and Katie Lowes (“The Ghost Whisperer”). Diane Frolov and Andy Schneider (“Northern Exposure,” “The Chris Isaak Show,” “The Sopranos”) serve as Executive Producers for the series, along with producer Brandon Hill.

In “Easy Money,” 28-year-old Morgan Buffkin (Hephner) finds himself in charge of Prestige Payday Loans, his eccentric family’s enormously successful short-term loan business. Any doubts Morgan has about running his family’s business are quickly replaced by dealing with family business: Morgan’s brother Cooper (Ferguson) insists on driving a silver-plated Hummer, his sister Brandy (Lowes) has questionable morals, he suspects that his mother (Metcalfe) and father (Searcy) are not being completely honest with him about his relation to the family, and every so often, part-time detective Barry (Reinhold) drops in. “Easy Money” follows the Buffkin Family in a modern-day Dickensian tale of money and identity.

Following is the Sunday night premiere date schedule:

Sunday, September 21

9:00-10:00 p.m. “EASY MONEY”

About Media Rights Capital:

MRC is a leading independent film, television and digital studio. The company specializes in the creation of premium content, custom building distribution for each of its projects and partnering directly with leading creative talent. 2008 film projects include “Shorts,” written and directed by Robert Rodriguez; “The Box,” written and directed by Richard Kelly and starring Cameron Diaz; “Linha de Passe,” written and directed by Walter Salles; “Foxcatcher,” written and directed by Bennett Miller; “Alfred Hitchcock and the Making of Psycho” and new films by Sacha Baron Cohen and Todd Field. Upcoming television projects include “The Goode Family” created by Mike Judge, John Altschuler and Dave Krinsky for ABC; “Outnumbered” by Larry Levin for Fox Television; “The Life and Times of Tim” created by Steve Dildarian, premiering in June on HBO; “Rita Rocks” for Lifetime Television; “Krod Mandoon” for Comedy Central; and a newly conceived “Name That Tune” in an unmatched cross-network arrangement between MTV, VH-1 and CMT. MRC is producing digital projects including an original series with Raven-Symone, Second City’s QUARANTINE, “Sometimes Daily” with Amanda Congdon and an upcoming animated series with original characters created by Seth MacFarlane.

About The CW:

The CW Network was formed as a joint venture between Warner Bros. Entertainment and CBS Corporation. The CW is America’s fifth broadcast network and the only network targeting women 18-34. The CW offers a six-night, 13-hour primetime lineup that runs Sunday through Friday; a two-hour weekday afternoon block; and a five-hour Saturday morning animation block that delivers a total of 30 hours of programming a week over seven days. The network’s primetime schedule includes such popular series as “America’s Next Top Model,” “Gossip Girl,” “Everybody Hates Chris,” “Smallville,” and upcoming series including “90210” and “Stylista.”