Banks and Credit Unions Force Consumers to Use Payday Loan Products!
The debate so-called “consumer advocates” [not really advocates at all; more anti-business and anti-capitalism] and payday loan advocates get into is stupid! Particularly since these anti-free market folks are peering into our financial products industry from the sidelines.
Do YOU really think banks and credit unions give a crap about their sub-prime customers? Do YOU comprehend that the majority of bank and credit union profits are generated by NSF and other mickey mouse fees they pile on consumers? Do you know who REALLY FUNDS anti-small dollar loan alternative loan products in an effort to eliminate their competition? Do you know that Google funded a payday loan company and then SLAMMED the door to payday loan product advertising on Google? The same Google whose mantra is, “Do No Wrong!”
Other than Professor Lisa Servon, who had the juevos to actually work behind the counter of a RiteCheck in the South Bronx and a payday loan lender in Oakland, California [The Unbanking of America: How the New Class Survives], these people have no clue about the financial needs and measured choices our payday loan, installment loan, and car title loan borrower must make every day.
The misunderstanding about our loan fees is a result of the lack of knowledge about WHY payday loan borrowers CHOOSE our payday loan, car title loan and installment loan products to solve daily financial challenges. Our alternative loan products exist simply because of bank and credit union non-sufficient funds [NSF] Fees.
Nobody “gets” the “business of lending money to the masses” with more thought and empathy than those of us who are on the firing lines, talking and counseling our customers every hour, every day!
Want to see the numbers?
Lets examine the APR formula from a payday lending perspective:
APR = (charge/term) * 365
This APR formula breaks down the APR component to a daily figure and then multiplies that calculation to the annual percentage rate [APR]. This isn’t an amortization formula. That is for our installment loan products.
Interest: $20 dollars per hundred
Term: bi weekly
APR = (20/14) * 356 = 521%
We all know these are relatively static numbers in our industry. The majority of states have regulated payday loan fees to approximately $15 per $100 loaned to consumers. Of course, there are exceptions; Texas is but one example.
Let’s examine a typical NSF/overdraft bank/credit union scenario.
After my 20+ years working with payday loan customers, I’ve learned that the MAJORITY of our customers seek a payday loan product in order to avoid overdraft charges. Because overdraft charges tend to be charged on a per transaction basis, here is an example of what a typical customer would experience when they overdraft $100 dollars from their bank.
Check Amount Bank/Credit Union NSF Charge Balance
$20 $35 -$55
$40 $35 -$130
$30 $35 -$195
$10 $35 -$240
Overdraft Amount: $100
Bank/Credit Union NSF/Overdraft Charges: $140
This is a REAL example. We make payday loans, installment loans and car title loans for customers who overdraft 5 – 10 times on a single $100 balance. Customers come to payday lenders because they easily determine that they are actually SAVING money by employing our alternative loan products to solve their financial challenges.
Put yourself in our borrower’s shoes.
How much would you prefer to pay in fees to borrow $100.00? $140 from your bank? Or $15 to $25 [depends on your state] from us; your friendly small dollar loan provider who is available 6 days per week at a minimum and has store hours enabling you to get off work and visit our store at a time that is convenient for YOU, the borrower.
Banks and credit unions get their money back in LESS than 2 weeks. After all, the borrower’s bank is at “the front of the line” to the borrower’s checking account. The bank takes their money FIRST! Zero risk!! A lot of banks charge a daily fee if your bank account is in the negative. With all that to think about, let’s be CONSERVATIVE and say the bank gets their money back on the next paycheck. And lets forget about that daily negative balance charge.
Here is what the APR formula for a bank “NSF loan”would look like:
Bank/Credit Union APR = (140/14) * 356 = 3650%
3650%!! Are you kidding me?
And, this ignores additional HEAVY financial factors – the shorter term, the daily negative balance charges… If we calculate those figures into the bank’s APR, we’d be looking at a 10,000% APR!
Ladies and gentlemen, regulators and politicians, it’s time to understand that there is absolutely NO DIFFERENCE between the interest we charge and the “overdraft charge” that banks pocket EXCEPT FOR THE FACT THAT PAYDAY LOAN PRODUCTS ARE CHEAPER AND SMARTER for the CONSUMER! At the end of the day, both scenarios are exactly the same: interest on money loaned.
The only difference is the price: 521% APR for a payday loan versus 3650% APR for the bank.
Don’t believe my numbers because you think I’m biased? “Overdraft fees have reached their highest level since 2009, which was at the end of the Great Recession. Consumers paid $34.3 billion in overdraft fees during 2017 compared to $33.3 billion in 2016, The New York Post reported.Mar 29, 2018.”
Banks boast that their interest rates are around 8% APR, but do our customers have access to them? Show me a bank that will hand out a $300 loan at 8% APR to someone who has a credit score in the 400 – 500’s and I’ll place you on the lap of Santa Claus. It won’t happen because it’s simply not profitable for banks. The reality is that banks boast about their 8% APR loan which are made ONLY available to the rich (with perfect credit scores), while secretly charging the middle to lower class customers more than 2000% on small loans.
The fact is, the majority of society is in the middle class to lower class income bracket today. They need 3 “gig jobs” to live with a roommate, deal with their student debt, make their car lease and EAT. Banks don’t make nearly as much by lending to the rich; APRs are too low and the probability of them paying back the bank is nearly guaranteed.
Banks make the MAJORITY of their money on NSF/Overdraft charges. In a society which lives mostly from paycheck to paycheck it is almost a sure thing that everyone will overdraft their bank accounts once or twice a year at minimum. But that is a whole other subject.
Want to learn how to help consumers avoid these crazy high bank and credit card fees?
Want to learn “how to lend money to the masses?
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Profits: Consumers pay $10 - $35 per $100 Borrowed
How to launch a consumer lending business
Small Dollar Loans
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Collections? How to Collect Your $$
Borrower Underwriting? 3rd Party Credit Reporting Agencies for the Sub-Prime
Store & Internet Lending tactics & strategies
Sample contracts, License apps...
Tribe Model: How to Partner with a Native American Indian Tribe
How to Deliver the $$ to Your Borrower [ACH, Debit, Cash, Checks...]
Texas & Ohio CSO/CAB model
Marketing, Branding, Advertising: How to Put Your $$ to Work
Leads: Buy $2 leads or $200 Leads?
Web Sites: Why You Need Them. How to Get One Built Inexpensively. Mobile Friendly...
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Default Rates: How Many Borrowers Will Fail to Pay You
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|Powerhouse PDL Biz Operator's Manual
Course 2: For Experienced Payday Loan Operator's Only
The REAL DEAL for Existing PDL Lenders
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Strategies to improve your storefront PDL business.
Tactics to ramp up your portfolio.
Ideas to reduce defaults
Blunders we made so you can avoid them 🙂
Online lender's tricks to benefit your operation
This information is the real deal with nothing held back. Marketing, underwriting, collections, employee relations, THEFT prevention, bad debt… It’s all in my Course. I’m blunt! I’m straight! I share all my blunders and my successes! And sometimes it’s not pretty!
My Powerhouse Course offer killer strategies for payday owners to grow their business through MEASURED marketing. You will learn how the “tricks” the Online lenders use can benefit you.
You’ll discover how to attract more of your ideal customers and clients, get them to come back more often, have them spending more on each visit and send you more referrals than you ever thought possible. AND, I’m going to teach you…
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|Powerhouse Car Title Loan Course||Powerhouse Car Title Loan Business - Advanced
Course 4: Start a Car Title Loan Business for EXPERIENCED title loan lenders.
Even if you’re NOT in car title lending today, this is great information.
We’re super excited about this Car Title Lending Course because this type of lending is the biggest and most important thing going on in the sub-prime market.
If you want to start in Auto Title, Car Title, Title Pawn... whatever you want to call it, or if you simply want to do it better, INVEST in our Powerhouse Car Title Loan Course #4.
The full course is over 400 pages and it’s $395.00 as a PDF [immediate download in Adobe Acrobat] or $495.00 printed and shipped to your door.
Click this Link for Table of Contents
Four things about our Car Title Loan Course #4:
You’re going to get all the information you need to start and profit loaning money on car titles. Yes, you can download the entire 400+ pages NOW! And this is real content! This is not 400 pages of sales pitch. We’re not going to pull a “time-share bait and switch” with you. This is real information to use to put money in your pocket immediately.
Value. There’s GOLD in this Car Title Loan Course. The chapter on employee management, supervision and training can make you hundreds of thousands of dollars. The chapter on testimonials will transform your company image, reputation and marketing. Is the course worth $395.00? Nope. It’s worth a hundred times that.
Guarantee! If you invest in this course... If you review the information... If you think it’s all stupid and you don’t get any value from it... Then we will refund your investment. No questions asked!
Check out my videos. Especially the longer one about unconventional marketing. This 15 minute video demonstrates how you can step outside the “normal” ways of getting great quality customers.
WE build teams of happy collaborators. People who invest in our courses participate in Master Mind groups. We have conference calls. Boot camps. We help operators connect with capital. We’re here to share ideas, and strategies with positive, forward thinking people.
Name of Course: Powerhouse Car Title Loan Course #4.
Target Audience: New and existing storefront and online car title loan providers.
Course Objective: To share proven strategies in dealing with obstacles and opportunities in the car title loan market.
Course Relevance: Secured lending via collateralized car titles is a solid strategy make money lending to the masses or to diversify a payday loan portfolio.
|CSO Credit Services Organization Report (Texas)
An analysis of the Credit Services Organization Model as it applies to Texas. An alternative to the Payday Loan Model.
What is a Texas CSO Credit Services Organization?
In essence, a CSO or Credit Services Organization is defined by the Texas Credit Services Organization Act (Section 393 of the Texas Finance Code) as an entity or person that provides one of the following services:
* Improving a consumer's credit history or rating.
* Obtaining an extension of consumer credit for the consumer.
* Providing advice or assistance to a consumer regarding the previous two services.
How does the CSO Credit Services Organization work with payday loans?
The CSO Credit Services Organization operates as a broker, The Texas Credit Services Organization Act (CSOA) allows the payday loan lender to register as a CSO and act as a loan broker. Thus, the CSO can make loans via "3rd Party Lenders" that are UNREGISTERED and UNLICENSED. The CSO Credit Services Organization acts as a broker for the consumer in need of funds by issuing a "letter-of-credit" on behalf of the consumer to a "3rd Party Lender." This 3rd Party Lender funds the "loan" brokered by the CSO.
How does the Texas CSO Credit Services Organization collect its 3 fees:
A referral fee for referring the consumer to the lender that actually funds the "loan." This is not stipulated by any law but is currently $20 to $30 per $100.
An application fee for filling out the CSO documents; typically $10 per $100.
The interest on the "loan;" Texas state law caps this at 10%/year.
Our 100+ page "Texas/Ohio Credit Services Organization [CSO] Report" includes a thorough description of how this model works, how to construct the loan entity & the CSO, sample agreements between the CSO and the 3rd Party Lender, sample consumer contracts & more.
|Payday Loan, Title Loan, Boot Camp, Installment... Boot Camp -LIVE
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You and one employee/partner may attend
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Jer, Miro and the Team at Trihouse Consulting have taught thousands of entrepreneurs the correct way to identify, evaluate, negotiate, perform due diligence on, finance, turn-around and operate payday loan, car title loan, and installment loan businesses; the business of making money by lending money. Some people think we’re nuts for doing this, but the truth is that we’re far from crazy. DOING & Teaching opens doors for us that pales in comparison to any other channel.
|Consumer Lending > Biz Plan Excel Spreadsheet Pro Forma
Internet/Storefront Lender Excel Pro Forma
Every startup entering the consumer lending/payday loan industry needs our new "PDL Excel Spreadsheet Pro Forma." We had our analytics gurus build this tool. With it, you have the ability to "play" with multiple inputs including lead costs, default rates, loan conversion rates, number of loans funded daily/monthly, average loan principal amount, fee charge per loan principal, rollovers, employee costs, overhead expenses...
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|A Guide to Consumer Loan Company Valuations
Valuation Approaches and Considerations for Buyers, Sellers and Startups of Check Cashing, Payday, Title, & Consumer Loan Companies. Thoroughly covers payday lending, car title lending installment loans... consumer loan business valuations. Delivered immediately to your Inbox.
|How to Get Your Money
What can be worse than not getting paid? Getting sued, or FINED by Government agencies.
There are regulations at the Federal and State level that are created to protect the public from unsavory collections practices. As you work to collect your money, keep in mind that the courts have a mandate to take the side of your non-paying client. Even if this person has cursed you up and down, written you bad checks and lied to you every day for 10 years?
None of that matters. The courts and the law are created to protect the public. Not you or your business. If you go into a collections procedure with an attitude, and crappy documentation, you’re going to get run over by the system and it’s not going to cost your deadbeat customer a cent.
Tribe Sovereign Nation Documentation, Term Sheets & More
A complete package of all the legal documentation required by tribes, lawyers, investors, marketer/servicer groups... to successfully launch a TLE.
Note: All Word Templates are editable for your private use.
INTRODUCTION: [25 page PDF by Bree R. Black Horse J.D. candidate at Seattle University School of Law, and an enrolled member of the Seminole Nation of Oklahoma in cooperation with The American Indian Law Journal. Public Domain]