Remember – the simple stuff still works! In the age of the Internet, IPads, smart phones, PPC programs like Google and Bing, text messaging, blogging, click-to-call, yada, yada, yada… the offline marketing channels still work great! This is true for both brick-n-mortar and online payday loan, cash advance, “pink-slip (car title) loans, scrap gold buyers and more.
Specifics? We have a location near a freeway off-ramp. We put up a highway billboard with a large graphic of one of our founders, a pot-of-gold and a simple call to action. After implementing the new billboard one week, we increased our weekly scrap gold purchases 30% and increased our store net revenue (on the gold side) from $4000/week to $5200/week. Scrap gold buys and revenues continue to increase! Our “out-of-pocket” costs are less than $300/month.
The point? Don’t forget the basics! Simple works!! Jer@PaydayLoanIndustryBlog.com
Leave a comment! What do you think? What’s working/not working for you?