I was at a dance party in Newport Beach, California the other night (Yes, my girlfriend was a dance teacher so there I was) and the subject of what I do for a living came up.

Now, when I’m in the haughty suburbs of Newport Beach my typical response to the question of, what I do for a living is usually, “I’m in the sub-prime financial services industry.” Probably just like you, I’m not in the mood to defend myself for making money with payday loans. And I know after working on the “front lines” or the “counter” as we say, that we really do help a lot of people. However, I still cringe a bit when this subject comes up. Not as much as I used to but I still get the shivers.

So of course, being in Newport Beach on the “left-coast”, there had to be some kind of consumer protectionist with a desire to attack me. (Actually, I really think he was simply jealous because I am a better dancer than he. I swear he was watching me out of the corner of his eye as I did the West Coast Swing.)

Now this guy was not your typical Center for Responsible Lending (CRL) sympathizer! He knew enough of the “facts” to try to give me a hard time.

But, luckily for me, and the rest of us in the payday loan industry, I had the benefit of recently reading:

“Predatory Reporting” on Payday Lending?
Donald Rieck,
Do payday loans sink people into inescapable debt, forcing them to pay many times more the original borrowed amount in interest?

Now this IS ONE REALLY WELL WRITTEN and, more importantly, WELL RESEARCHED article on the REAL FACTORS affecting the attackers of our industry. It’s a bit lengthy but you really should check it out in it’s entirety:

A few highlights…

A Factiva search of newspapers across the country shows that there were over five thousand negative payday loan stories last year


A study by Veritec (a government contractor that provides program management to state agencies which regulate the payday loan industry) concludes that the Center for Responsible Lending (CRL) attacks on our industry are totally erroneous. After examining payday loan usage in Florida and Oklahoma, Veritec concluded that the data “simply does not support the CRL conclusion about fees paid” and the need to outlaw payday loans.

A consumer using the option of skipping a credit card payment, rather than using a payday loan, triggers an average late payment fee of $35, according to “Over-the-limit” fees for credit cards average $36 and the consumer’s credit rating is damaged typically causing the credit card company to increase the APR on future uses of the card.

Another method is check kiting . But NSF fees average$28.23, according to Moebs Services, an economic research firm, estimates that NSF fees account for 18% OF THE NET OPERTAING INCOMEOF BANKS AND 60% OF CREDIT UNIONS OPERATING INCOME! That is unreal!!


So, when consumers use payday loans to avoid these bank and credit union fees they cremate the net income of banks and credit unions!

Another option to payday loans is for the consumer to purchase “overdraft protection.” However, The Woodstock Institute, a nonprofit group that promotes economic development in lower-income and minority communities, estimated that theAPR for bounced check “protection” averages 2400%.

Sheila Bair, while chairman of the board of directors of the Federal Deposit Insurance Corporation (FDIC), during a speech stated “the ‘enormous’ fees earned on these programs discourage credit unions and banks from offering payday loans. Since they reap such enormous revenue from overdraft protection and bounced check fees, credit unions and banks have a vested financial interest in limiting consumer options and having payday loans removed from the marketplace.” She warned that customers were “catching on” and turning to payday loans for their “cheaper product.”

Even more astounding, the Center for Responsible Lending (CRL), which has focused their tremendous resources against the payday loan industry, is headed by CRL founder and Self-Help Credit Union CEO Martin Eakes! published an article titled “Subprime’s Mr. Clean: Martin Eakes’ Campaign to Straighten Out Subprime Lending Has Some Wrinkles.” The article makes the point that Eakes’s leadership of a credit union creates a conflict of interest with regard to CRL’s activities. The article quotes noted economist Donald Morgan:

“Who then benefits from payday loan bans? Credit unions, for one, notes Morgan. He says interest rates on overdrafts charged by credit unions and banks can exceed 2,000 percent, dwarfing the high interest rates on payday loans. Credit unions, he adds, have been especially hurt by payday lenders cutting into their overdraft fees.” notes that in North Carolina where payday loans are outlawed, CRL and Eakes were “instrumental in outlawing payday loans.” also notes that Self-Help assets have 10X from $114 million in 2003.


Additionally, a study by Morgan and Strain’s evaluated how households fared in Georgia and North Carolina after payday loans were prohibited:

“Compared to households in states where payday lending is permitted, households in Georgia have bounced more checks, complained more to the Federal Trade Commission about lenders and debt collectors, and filed for Chapter 7 bankruptcy protection at a higher rate. North Carolina households have fared about the same. This negative correlation- reduced payday credit supply, increased credit problems- contradicts the debt trap critique of payday lending, but is consistent with the hypothesis that payday credit is preferable to substitutes such as the bounced check “protection” sold by credit unions and banks or loans from pawn shops.”

Easing restrictions on payday loan limits actually seem to IMPROVE consumer financial difficulties. Witness Hawaii, where payday loan limits were increased from $300 to $600.Borrowers problems with debt and the Hawaiian rate of bankruptcy fillings actually DECLINED!

And regarding the effect of banning payday loans on the incidences of bounced checks, Morgan and Strain note:

“On average, the Federal Reserve check processing center in Atlanta returned 1.2 million more checks per year after the ban (on payday loans). At $30 per item, depositors paid an extra $36 million per year in bounced check fees after the ban.”

So, it shouldn’t require Sherlock Holmes to figure out just who really hates payday loans and why they fight us so hard in the name of protecting the consumer!It’s never been about the consumer. It’s about the MONEY! You know the old saying, “Follow the Money.”

Do you think that banks and credit unions may even be funding organizations like CRL?


Do you think the media and the journalists will figure all this out?

Hell No!!!

Oh, and do you think I was able to DESTROY that consumer protectionist guy at the dance?


Please read the full article at:

And please forward our Newsletter to journalists, regulators, legislators and anyone else interested in helping consumers to maintain choice in the financial products they have access to!

The Payday Loan Guys,

The Trihouse Team
Trihouse Payday Loans
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Payday Loan Movie Coming: Easy Money or Prestige Payday Loans

WOW! A movie about a family running a payday loan store!! Who would have thought? This could be real interesting. They’ll never improve on “The PawnBroker” with Rod Steiger. But, what’s next? A reality show about a Check Casher or a Auto Title Loan Lender?


July 19, 2008 (Burbank, CA) – Casting and premiere dates were announced today for the new Sunday night line-up on The CW Network, including “In Harm’s Way,” “Surviving Suburbia,” “Valentine” and “Easy Money,” by Dawn Ostroff, President, Entertainment, The CW and Keith Samples, President, Television, Media Rights Capital. “In Harm’s Way,” “Valentine” and “Easy Money” will premiere on Sunday, September 21, with “Surviving Suburbia” scheduled to debut on November 2, timed with the beginning of November sweeps. The four original programs are part of The CW Sunday night primetime programming block produced by Media Rights Capital. Programming for the 5:00-6:30 p.m. timeslots will be announced soon.

“EASY MONEY” – Premiering September 21, 9:00-10:00 p.m.

The cast of “Easy Money,” a new one-hour drama about a family that runs a high interest loan business, includes Emmy Award-winning actress Laurie Metcalf (“Desperate Housewives,” “Roseanne”), Jeff Hephner (“The O.C.”), Judge Reinhold (“Swing Vote,” “The Santa Clause Trilogy”), Nick Searcy (“Rodney”), Jay Ferguson (“Sleeper Cell”), Gary Farmer (“Moose TV”) and Katie Lowes (“The Ghost Whisperer”). Diane Frolov and Andy Schneider (“Northern Exposure,” “The Chris Isaak Show,” “The Sopranos”) serve as Executive Producers for the series, along with producer Brandon Hill.

In “Easy Money,” 28-year-old Morgan Buffkin (Hephner) finds himself in charge of Prestige Payday Loans, his eccentric family’s enormously successful short-term loan business. Any doubts Morgan has about running his family’s business are quickly replaced by dealing with family business: Morgan’s brother Cooper (Ferguson) insists on driving a silver-plated Hummer, his sister Brandy (Lowes) has questionable morals, he suspects that his mother (Metcalfe) and father (Searcy) are not being completely honest with him about his relation to the family, and every so often, part-time detective Barry (Reinhold) drops in. “Easy Money” follows the Buffkin Family in a modern-day Dickensian tale of money and identity.

Following is the Sunday night premiere date schedule:

Sunday, September 21

9:00-10:00 p.m. “EASY MONEY”

About Media Rights Capital:

MRC is a leading independent film, television and digital studio. The company specializes in the creation of premium content, custom building distribution for each of its projects and partnering directly with leading creative talent. 2008 film projects include “Shorts,” written and directed by Robert Rodriguez; “The Box,” written and directed by Richard Kelly and starring Cameron Diaz; “Linha de Passe,” written and directed by Walter Salles; “Foxcatcher,” written and directed by Bennett Miller; “Alfred Hitchcock and the Making of Psycho” and new films by Sacha Baron Cohen and Todd Field. Upcoming television projects include “The Goode Family” created by Mike Judge, John Altschuler and Dave Krinsky for ABC; “Outnumbered” by Larry Levin for Fox Television; “The Life and Times of Tim” created by Steve Dildarian, premiering in June on HBO; “Rita Rocks” for Lifetime Television; “Krod Mandoon” for Comedy Central; and a newly conceived “Name That Tune” in an unmatched cross-network arrangement between MTV, VH-1 and CMT. MRC is producing digital projects including an original series with Raven-Symone, Second City’s QUARANTINE, “Sometimes Daily” with Amanda Congdon and an upcoming animated series with original characters created by Seth MacFarlane.

About The CW:

The CW Network was formed as a joint venture between Warner Bros. Entertainment and CBS Corporation. The CW is America’s fifth broadcast network and the only network targeting women 18-34. The CW offers a six-night, 13-hour primetime lineup that runs Sunday through Friday; a two-hour weekday afternoon block; and a five-hour Saturday morning animation block that delivers a total of 30 hours of programming a week over seven days. The network’s primetime schedule includes such popular series as “America’s Next Top Model,” “Gossip Girl,” “Everybody Hates Chris,” “Smallville,” and upcoming series including “90210” and “Stylista.”


Arkansas Payday Loan Industry

Arkansas payday loan companies get creative! Nothing new here.

Roughly one-third of the payday loan companies Arkansas  Attorney General Dustin McDaniel ordered to shut down or face the possibility of lawsuits have remained open and restructured their businesses to avoid state regulation, an advocacy group said in a report released Wednesday.

The report by Arkansans Against Abusive Payday Lending reported that 55 of the 156 payday lenders McDaniel targeted with cease-and-desist letters are open.

The Report indicates the lenders have adopted payday loan models in an attempt to circumvent regulations of the Check Cashers Act and the recent crackdown by Attorney General McDaniel.

McDaniel told payday lenders they would face lawsuits if they did not shut down by April 4, and 101 lenders closed in response. The attorney general in May filed lawsuits against 20 payday lenders that he said were violating the state’s constitution by charging high-interest loans.

Arkansans Against Abusive Payday Lending said that the total number of payday lenders operating in Arkansas has dropped from 237 in March to 136 this month. McDaniel’s office has said he focused on companies that offer “deferred presentment loans” where the businesses not only exchange cash for a check but also agree to delay the depositing of the check for a specific time.

The Arkansans Against Abusive Payday Lending organization said that the majority of payday lenders targeted by McDaniel but still open are now operating what they call a “money order” model where payday loans are offered at an interest rate of 8.98 percent annually. The loan is issued in a corporate check or money order. The borrower is asked to endorse the corporate check and it is cashed for an additional fee of 10 percent of the check’s amount.


Bernanke Says the Answer to Payday Loans is Competition

Fed Chairman Ben Bernanke, testifying before the Senate Banking Committee today, said the best approach for reducing the reliance by consumers for payday loans is more competition.  He further stated that banks and CU’s (credit unions) should be encouraged to develop and offer new products that could compete with payday loan “store-fronts”.

This makes the most sense to us as well. Let the market place develop products and solutions for today’s payday loan, auto title loan, rapid tax refund (RAL’s), customers.  Competition will drive prices down and offer new solutions.

Government should not decide for the market place and remove consumer choice from the equation; EVER!

What do you think?


Clinton Steps on His D$%^^& Again

So ex-president Bill Clinton, “also called on more governors to follow the lead of California Gov. Arnold Schwarzenegger (R) and former Arkansas Gov. Mike Huckabee (R) and reduce childhood obesity by bringing healthier lunches and more exercise to schools. He also urged states to go after pay-day lending operations, whose short-term, high-interest loans hit the poor the hardest, he said. Clinton said there are more check-cashing and payday lending operations in the United States than all the McDonalds and Starbucks worldwide”.

A little research and we discover Starbucks had 15,012 stores in 44 countries .

And McDonald’s operates over 31,000 restaurants worldwide, employing more than 1.5 million people.

It took about 15 seconds to get the facts!

Even the most optimistic payday loan protectionists estimates there are no more than 22,000. And with recent events in Arkansas, Ohio, Oregon, and NH we are certain there are less.

One more strike against letting the consumer decide!