Why Text Messaging SMS is Better Than Email

By | Apr 26, 2011

Jimmy Peters over at Linkedin posted this reply to, “Why Text Messaging SMS is Better Than Email.”

If you have any interest in Text Messaging as another marketing and customer leveraging method, read on.

One reason why mobile marketing is so effective is because it provides brands with a way to reach their target audience throughout the day instead of just when they’re at a computer, watching television or reading a magazine. Another reason is that mobile marketing leverages other media, such as by including a short code on a billboard so those passing by can get information on the spot.

Short Message Service (SMS) is the most widely used messaging vehicle for mobile marketing. Also known as “texting,” SMS supports text messages of about 160 characters in length, depending on the handset and network. Worldwide, there are twice as many SMS users as there are email users.

SMS supports common short codes (CSCs), which are abbreviated phone numbers – usually four to six digits – to which cell phone users can send text messages. One reason for SMS growth is that nearly 100% of U.S. handsets currently in use support SMS. There are now more mobile phone subscribers in the world (1.4 billion), than there are landline phones subscribers.

The objectives of mobile marketing campaigns are straightforward: increase brand awareness, generate a customer opt-in database, drive up attendance to events or visits to a store, improve customer loyalty and increase revenues. Mobile Marketing does not stand alone; rather it leverages traditional promotional channels, such as TV, radio, print media or even the Internet.

How does it work?
Through the use of our advanced SMS Text Messaging web based platform, you can harness the true power of Mobile Marketing with features which range from scheduled and timed delivery of your text messages to full text voting and polling capabilities. In addition to such, we provide regular training on how to use our platform. See our full list of features below…

Mobile Campaign Management Data Management / CRM
• Easy to use campaign composer
• Targeted message blasts
• Scheduled & Time delay messaging options
• Personalization with custom contact data
• Robust content delivery platform
• Voting / Polling
• Alerts / Mobile Coupons
• Trivia / Surveys
• Real-time Text to Screen
• Ringtone / Wallpapers / Video
• Contests / Sweepstakes
• Emergency Notifications • Create and manage target lists
• Customize data fields
• Modify view options
• Custom opt-in forms
Reporting / Analytics
• Real-time message delivery stats
• Detailed message status reports
• Premium SMS reporting
• Historical campaign reporting
• Custom reporting services

Nice job, Jimmy!
Jer@PaydayLoanIndustry.com
702-208-6736 Consulting, Training, Manuals and more…

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3 Comments so far
  1. Frank May 2, 2011 12:48 am

    Great idea. Thanks for the info.

  2. Shawn May 31, 2011 12:37 am

    I’m a little old school, and have relied on e-mail marketing for a long time to help my business. However after reading what you had to say, I am changing how I do things. SMS and Text messaging is the new wave of the future. I will be getting on board very soon. If this helps my business all of my e-mail campains will be done with.

  3. admin July 10, 2011 2:45 am

    Shawn, with the right provider this is EASY to implement!

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