Why Google Hates Payday Loans (But Loves Profiting from Them) More Thoughts

By | Jul 10, 2012

Why Google Hates Payday Loans (But Loves Profiting from Them)

From an anonymous search engine marketing company working in the payday loan space. Published anonymously to avoid possible retribution from Google or other companies.
Not only Google loves to hate payday loans but so does banks and credit unions.

 

Google has taken some dramatic steps in recent months to address quality issues in its search results. Since the beginning of 2012, Search Plus Your World, Panda 3.2, Ads Above the Fold, Venice, Panda 3.3, Panda 3.4, Panda 3.5, Penguin, Panda 3.6, Knowledge Graph, and Penguin 1.1 updates have all been rolled out in addition to countless other changes to ranking factors, the algorithm, and the search results page.

So why are the results to some search queries still so bad?

Payday loans, while much maligned, are a credit product that some un-banked and under-banked Americans are forced to rely on. Regardless of its politics or opinion of the product, as the arbiter of search, it should be Google’s goal to serve the highest quality, most relevant, and authoritative results to its users in the organic results, in the local results, and in the paid results.

Google is miserably failing to accomplish this.

To illustrate, let’s take a look at the first two pages of results for the query “payday loans.”

What is a user’s intent when entering this query? While it could… Click here to read the Article

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1 Comment so far
  1. Randy Mitchelson July 11, 2012 10:59 am

    Thanks for sharing this great article Jer.
    Good stuff.

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