The Money Doesn’t Know What It Doesn’t Know: Jer Trihouse

By | Feb 27, 2013

Jer Trihouse ConsultingBy Jer Ayles-Ayler * I got a call from  Hilary Miller, a lawyer buddy of mine. A group with more money than god wanted his counsel regarding entry into the small dollar loan space. When he explained they would have to pay him, they bailed.

Great! You have access to “the money.” So what! Do you really think attending a conference, making a few calls gathered from Linkedin, and talking with vendors with something to sell are going to deliver your “secret sauce?”

• Lead gen
• Analytical
• Collections/Underwriting
• CSR’s
• Software that does what you’re team wants it to do.
• Legal/Licensing/Compliance/Taxes/Offshore/Tribe/State
Tactics and Strategies
• Technology
• SEO/SEM/Mobile/Offline marketing

There are a LOT of really smart, creative people in our space. We aren’t making a ton of money by accident. We’ve learned the hard way – in the trenches. We’ve screwed-up royally BUT survived that early, catastrophic failure; well most of us :o)

So… you’re a lender. Oh, I get it. You’re an Internet guy now. You’ll do it all in your underwear from your beach-front home office ( Stop laughing, no cracks! That’s me :o) You really think you don’t need troops in the field, out in the trenches? Who is going to knock on doors and collect your money? Whose going to repo your collateral? Where are you going to store this stuff? Payday loans – the way most of us are doing them today – are toast! The PDL cheese has moved. You have to differentiate your products and services. It’s a new world, a savvy consumer, and more regulators than you can shake a stick at. Plus, plenty of lawyers to remind us of this on a daily basis.

Yep, it takes capital but that isn’t enough. It takes a village – I mean a team :o)

To succeed and survive, you must collaborate. You’ve got to “play BIG” with your Team to win. Our industry is changing rapidly. There has never been so much opportunity. Nor has there ever been so many challenges. Millions of consumers all over the world Want and NEED our products!

Expecting to “pick the brain” of an expert over lunch and launching your enterprise will lead to a catastrophic failure. Build relationships NOW; before you need them. Even those of us who have been in the game for years still have to invest time and money.

Want to explore? Need to put capital to work? Want to take your expertise in operations to the next level? Got a new solution for the industry but can’t get in front of the “players?” Hit me… Jer@TrihouseConsulting.com

Http://www.PaydayManual.com
702-208-6736
WARNING! I’m BUSY. Drop an email. Introduce yourself. I’m an old Dude. I talk to a lot of really smart folks all day long. (I’m serious!)  Put some bullets to me in writing. And NO, your input will not wind-up on my Blog :o) I have so damn many NDA’s and MOU’s I just assume we have one with you already!

Finally, if you’re going to be in Newport Beach or Corona del Mar in March, I like a nice red. I’m not sure what Hilary drinks. See you in the St. Regis. Go ahead! Just try to “pick my brain.”

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4 Comments so far
  1. francine W February 27, 2013 2:08 pm

    As usual Jer, you’re right-on!

  2. Suki February 27, 2013 2:12 pm

    Thanks for this, Jer! I have 12 years in the AFS space. I make serious money but I don’t have equity with my employer. You’ve prodded me to go out there and build. I have lots of ideas but “the old guard” doesn’t want to change. They are getting left in the dust.

    PS: I got a copy of “the Bible” years ago. Best thing I ever did! You wrote that monster?

    See you in the bar at the St. Regis. And what does Hilary look like. I’ll buy him one too.

  3. Payday Loan Industry February 27, 2013 2:13 pm

    Like I said, shoot me a few “bullets” regarding your experience and goals. The “money” is looking for you!

    Jer – Trihouse

  4. Payday Loan Industry February 27, 2013 2:16 pm

    Glad the “Bible” was such a positive experience. We’re on Version 33+ now!! I know you. We’ve spoken a few times over the years. Regarding Hilary, click the link. There is a picture of him so you can look him up. He too will be in Corona del mar.

    Jer – Trihouse

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