By: Jer Trihouse. Your use of HARO (Help a Reporter Out) can be a good strategy for building relationships with reporters? Why do this? To build your brand, increase your “reach,” and become the “go to resource” for a reporter. Here’s an example of a HARO request I received today:

Summary: How to File a Payday Loan Complaint

Name: Rebekah Coleman Loans.org

Category: Business and Finance

Email: query-3l0d@helpareporter.net

Media Outlet: Loans.org

Deadline: 12:00 PM PST – 18 December

Query: Last month the CFPB started accepting payday loan complaints. I will detail how this process works and why it is essential for consumers.

Requirements: consumer protection groups, lenders, payday loan borrowers

I know dear reader, this news makes your heart jump with joy! I welcome your thoughts: Jer@PaydayLoanIndustry.com