Payday Loan Leads

By | Jun 10, 2010

At we receive calls and emails every week asking us about buying and selling payday loan consumer leads and applications. So… we asked the pros at Leap Lab to educate our readers regarding this critical topic.

Don’t think because you’re focused on the “brick-n-mortar model” (stores) that this subject is of zero importance to you. Leads and applications from local customers can make a huge difference in your profits. Never forget the life-time value of your customer.

So… you want to learn more about payday loan leads? Read on…

What is a PDL Lead?
A Payday Loan (PDL) or Cash Advance Lead is a consumer looking to obtain financing through an unsecured loan product which is designed for short term use. Generally a “lead” is classified as an interested consumer who has taken the time to complete a loan application while providing full information. That information includes full name, address, home & mobile numbers, personal identification items, employment status & income, references, and if they currently have an active checking account.

Different sources of PDL leads:
A “source” is the start, beginning, or origin of something. In the marketing industry the terms used to identify different sources are: organic search, search engine optimization, PPC (pay per click), email, banner, contextual, video, print, radio, and TV advertising. Different methodologies have been applied to generate interested consumers looking for a Payday (PDL) or Cash Advance Loan.

Why certain sources are better than others?
Do you wear the same size shoe as all your friends? Of course not! Same thing applies in which scenario of sources are better than others. Typically the most preferred way of obtaining customers is where they initiate a Google or Yahoo search by typing something like “I need a loan”. From the results they will select which advertisement looks most appealing and then hopefully apply for their Payday Day Loan. Every source is existent because it has proven its effectiveness in the market place. As a buyer or lender, you will have to decide which sources are most prevalent to your portfolios needs.

What to watch out for as a buyer/ lender?
The number one issue with a lead generation campaign in any industry is fraud. Buyers should put several verification systems in place to validate the identity of the applicant. The best solution is to verify via phone with every transaction if applicable. The secondary issue would be leads sold multiple times to several buyers all within minutes. A trusted and amicable relationship with your lead provider will go a long way in seeing a positive outcome.

What to expect, how to avoid pitfalls?
Setting clear expectations on what should happen and the type of outcome you might see from the campaign is very important. As we know Murphy’s Law, “If something can go wrong, it will go wrong”. A lead generation campaign is no different. Technology can bring situations that were unforeseen at conception as well. Overall working with a trusted partner that has longevity in the industry is ideal. At least you know they are committed to successful solutions.

Rough range of pricing of leads:
There are several ways to price leads. Most common would be purchasing on different tiers or levels in a lead providers market place. That can range from $1 all the way up over $100. Other pricing arrangements could be on a Cost Per Funded Loan (CPFL) or on a Revenue Share (split 80/20) model.

How to help your lead provider do a better job for you?
Communication between your lead provider and you are extremely relative to the outcome of your campaign. Be willing to share statistics of how the loan performs after funding, what sources of leads are converting best, and communicate your realistic expectations of the campaign. Feedback from buyers is the number one key for a successful lead generation campaign.

How to get the most from your leads?
Some buyers after initially buying a lead will not pursue a continued monetization campaign to convert the client if not successful on the first round. The sole responsibility of the marketing company is to bring a prospective customer to your door step but it is the buyer or lenders reasonability to sell them on way they should accept the loan. Be willing to invest additional marketing methods after the lead is received such as offering a special offer via email, call center, or print mailer.

Any other Tips for buying payday loan leads?
Most companies to a certain degree taunt that they have “exclusive leads”. The real question would be how would the lead provider know that you the buyer have never seen that lead before without presenting it to you? Let’s face it, people want money and will go to extreme lengths with multiple applications online to find someone willing to give them money. Please remember that you will see a certain percentage of duplicate leads whether they are from your portfolio or from another lead provider.

Lastly, be cautious of companies asking you to prepay money to receive leads. Unfortunately this isn’t the dollar menu at McDonalds. Make sure the rationalization of why a prepay is required is justifiable.

Want to discuss your situation with a pro? Do you need payday loan leads? Email your contact info to receive additional information free. Email Your Contact Info

31 Comments so far
  1. stella woods June 18, 2010 9:35 pm


  2. admin June 23, 2010 4:54 am

    Simply go to Leadsfor payday loans or shoot an email with your contact info to: Payday Loan Leads

  3. Jessica September 22, 2010 5:47 pm

    Thanks for the post! Great information!

  4. N December 10, 2010 9:19 am


    I want to sell leads. I have leads in bulk. Almost 550K plus
    I want to sell them @ US$0.05 per lead
    If interested then send me email ASAP. I will provide the leads on the spot.


  5. N December 10, 2010 9:20 am

    My email address is

  6. tina December 19, 2010 5:36 am

    I think everyone in the payday loan and cashloan industry could use leads like are offered here. We get alot of traffic through our website but that is probably due to the time taken to develp good cash loan seo ranking. Other lead generation ideas would definetly include purchaing leads if we could get them for a reasonable price. But as you know there is alot of competition the cash lending business. If I can help in any way feel free to contact us.

  7. Ben@findyournewcc March 19, 2011 5:35 pm

    What if I am an affiliate marketer for the payday lenders how do I get interested traffic to my site to provide leads to my affiliate programs and in turn make money myself. I do see that there is a demand for these loans out there I just need the traffic coming to the site.

    TIA for any answers

  8. jason April 28, 2011 2:36 pm

    i want to buy australian payday loan leads in bulk can any one help me out.

  9. frank king August 23, 2011 9:52 pm

    we want some pay day leads
    contact asap

  10. Crescans Master December 20, 2011 5:43 pm

    Please contact me on for purchase of payday data. Contact me on skype at ‘crescansmaster’

  11. Jackson Fernandes March 19, 2013 7:46 am

    Dear Team,

    Greeting for the day!

    We are a lead generation company and currently we are looking for new supplier who can supply UK Loan leads to us.

    We are looking for UK Unsecured loan leads which is more than 3 – 4 days old either if you have some recent rejects or decline customers which we can bring additional revenue for you from unwanted data.

    If you are generating any of the UK loan leads do let me know your thoughts and requirement on the same.

    Thanks & Best Regards,

    Jackson Fernandes

  12. Payday Loan Industry March 19, 2013 1:53 pm

    Hi Jackson! Plenty of leads sellers in your space. Visit: our Payday Loan Vendors and Suppliers page for a list.

  13. Payday Loan Industry March 23, 2013 11:24 am

    Jackson, plenty of lead gen guys at
    View Jer Ayles-Ayler's Trihouse      profile on LinkedInLinkedin

  14. abhi kumar May 5, 2013 2:18 pm

    Dear Team
    i want to purchase Pay-day loan leads & want to know about good vendors for pay day loan
    i have a call center in new delhi and m working from last 7 month on this projects.
    so dear if you have any good idea about vendors please reply.

  15. Payday Loan Industry May 5, 2013 2:31 pm

    Get a Linkedin account. Establish your credentials and go through the “vetting” process. Build relationships and trust. You have a big road ahead…

  16. Revy August 18, 2013 11:30 pm

    hey there.. I am looking for best payday loan leads so kindly send me your price list on

  17. marcus August 22, 2013 9:12 am

    need leads of payday loan

  18. pragnesh December 16, 2013 9:55 pm

    i need fresh leads for payday loan so send me email of best price plz

  19. Kaushik Joshi June 16, 2014 8:14 am

    If any body has got payday loan leads for UK pay day loan pls contact me urgently on my email or call me 91-9987561436

  20. Payday Loan Industry June 18, 2014 4:04 pm
  21. Vickey July 24, 2014 8:52 am

    I am looking for payday loan lead & i m intrested to buy lead in bulk from you.
    so Plz can you give me a brief detail about it What is the cost per lead?.
    and can you plz send me sample data of Payday lead for quality check?

  22. David July 30, 2014 9:11 am

    Hi i am loooking for payday loan data. you can email me your info and pricing Details @

  23. joseph September 30, 2014 10:10 am

    We have fresh payday leads for

  24. abhishek patel November 6, 2014 12:23 pm

    Hi i am loooking for payday loan data. you can email me your info and pricing Details @

  25. Payday Loan Industry November 6, 2014 1:33 pm

    Go here and look under the “leads category.”

  26. Lorie February 26, 2015 5:27 am

    Hi there,

    I’m looking for someone who sell leads or database of Loan Applicants or Loan Providers,Companies or Brokers of Unsecured Business Financing.
    If someone can provide us, please feel free to email me at
    Looking forward for your response,

    Thanks :)

  27. Alok April 6, 2016 5:10 pm

    Any one who has access to quality payday data, realtime/batched/aged. I would be interested.

    skype : back2simplicity



  28. SYED ZAHOORALI April 20, 2016 11:26 am


  29. mike hunt April 26, 2016 12:27 pm

    Hi there,

    I’m looking for someone who sell realtime leads or database of payday Loan.
    If someone can provide us, please feel free to email me at
    Looking forward for your response.
    you can email me your info and pricing Details @ same mail


  30. review July 29, 2016 5:12 am

    hii i have 25000 leads payday loans 120 day old if any one interested buys leads contact me
    total leads price $250

  31. PaydayLoanGuy August 5, 2016 9:54 am

    Buyer beware! Due diligence is a MUST!

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