Payday Loan Borrowers: “Those People.”

Jer Trihouse Payday Loan Consulting


By: Jer Ayles. Banks do not want payday loan consumers as customers. It’s true that a bank’s cost of capital is low, but they do not service sub-$3000 signature loans efficiently enough to make serious profits. Frankly, they do not want to be bothered. Bankers are too busy funding Bitcoin ETF’s and ICO’s, even if only privately.

Simple minded bank employees just want to get the payday loan demographic out of their bank branches; “those people.” Anyone who has worked in a bank knows exactly what I’m saying.

Hell, even the CEO at Elevate, a publicly traded Internet lender that reinvented itself (100% payday loans to signature loans at 100%+ APR’s), said as much during a recent interview! Jer Trihouse.

The fact is, the CFPB is undergoing a major reconfiguration. Their unjustified attacks against lawful businesses are at an end. A “new sheriff is in town.” “The Trump administration now has a perfect opportunity to close the corrupt and ideologically partisan Consumer Financial Protection Bureau (CFPB).” Payday lenders and other former, or potential, CFPB targets have been partying: World Acceptance (NASDAQ:WRLD), OneMain Holdings (NYSE:OMF), Santander Consumer (NYSE:SC), PHH Corp. (NYSE:PHH), Enova (NYSE:ENVA), Ezcorp (NASDAQ:EZPW)…

Meanwhile, our payday loan business model has evolved into a 6 – 24 month amortized loan product. ABILITY TO PAY HAS ALWAYS BEEN OF GREAT IMPORTANCE TO LENDERS; in spite of the ridiculous assertions made by politicians, the media and regulators.

Payday loan, car title, signature loan lenders… WE WANT OUR MONEY BACK! We submit our customers application data through a multitude of highly specialized underwriting data bases and perform significant due-diligence on every loan applicant. Ultimately our decision to fund a loan is based on our assessment of our loan applicant’s ability to pay us back.

This transaction – in spite of what the naysayers peddle – really MUST BE a win-win for both the lender and the consumer!

Meanwhile, there are basically three arenas you, as an entrepreneur, can go to battle in today:

  • Lending money to the masses. Your inventory? MONEY. (Yes dollars – not fruit, not books, not goods…) Profits? 100%+ annually IF you don’t screw up.
  • Cannabis. We all know that, in spite of the FED’s Schedule 1 designation, serious money continues to be made with the marijuana plant. Until the IRS cancels 280E, it’s a challenge to make serious, bankable profits. I’ve attended the biggest Cannabis Business Convention in the world the past 4 years in a row and it would blow your mind to witness the bags of cash floating around “looking” for a bank so the owner can legitimize their revenue.
  • Cryptos. I admit it. I got my Coinbase account back in 2013 and bought my first Bitcoin at $325. Today, I own Bitcoin, Ethereum and Litecoin. I’m gambling on a few more today…

Lending Money: Now that the CFPB has been deconstructed by President Trump, the interest in launching and funding small dollar loan companies by venture capitalists, family offices, and entrepreneurs from all walks of life is through the roof! The business of lending money to the masses is back!!  You interested?

How to Loan Money to the Masses!

How to Loan Money to the Masses!

Revised and updated for 2018. “How to Start a Payday Loan, Signature Loan, Small Dollar Lending Business” by Trihouse Consulting.



Schedule a call with Jer


CFPB Elephant Dies-The PDL Industry is Dancing in the Streets WITH Their Customers

By Jer– New Sheriff at CFPB: The PDL Industry is Dancing in the Streets WITH their Customers!

As pointed out on several industry media sources, “There is a new sheriff in town at the CFPB!” 
Euphoria is overtaking the private, Tribe and publicly owned payday loan, small dollar loan, unsecured loan, car title lending… industry.
It’s as if an elephant has been sitting on our chests since August of 2013 and finely wandered off TO DIE!


You know the old story about the matriarchs of the elephant families leaving the herd to wonder off to their elephant graveyard?

Well, now we can add a similar story to the bunglers, meddlers, hypocrites and unelected, ivory enshrined bureaucrats who  pontificated from their lofty perches about what THEY think is good for consumers in America.
All of us took a hit by CFPB government employees. Firearms dealers, payday lenders, car dealers, ammo dealers, shooting ranges, gaming, marketing companies… hell, even strippers!
World Acceptance, Santander, PHH, Enova, EZcorp, Avant… are all shrugging off any future unwarranted attacks against them by the CFPB while worried consumers of these small dollar loan products are relieved by the obvious continued access they’ll have to short-term loans for solving their financial worries.
YEP! We live in wonderful times!! Eventually, persistence pays off! For ALL of us.
And, on the heels of the latest CFPB defeats, new lenders continue to launch via both State and Tribal collaborations, industry veterans continue to participate in capital raises, the “big boys” in our space expand, and the biggest seasonal demand by consumers is about to begin!
Curo Group: Raising $100M with the sale of 6.7M shares at hoped-for range of $14-$16 each.

Entreprenurs with serious experience in the unsecured lending space going “balls to the wall” with teams of tech and finance at their helm.

Over the last five sessions a group of payday lenders and other former or potential CFPB targets have been partying: World Acceptance Avant, Lendup, Lending Club, Dave, WRLD, OneMain Holdings, Santander Consumer, PHH Corp. Enova, Ezcorp and on and on!

Let the GOOD TIMES ROLL!!!!!

Need help making money by lending money to the masses? Start Here!

That’s all folks:


CFPB-Unsecured Loan Industry to Prosper Under New CFPB Head


This originally appeared on Mortgage News Daily-by BY: ROB CHRISMAN  here: Here’s something to think about. If the CFPB “dials things back,” wouldn’t the states step in and increase their consumer-focused regulatory levels? Multi-state lenders certainly wouldn’t like that. Since the state regulators have been in regular communication with the CFPB and knowledgeable as to the Bureau’s regulations and impact upon consumers (the protection of whom the states have always viewed as their primary function) it can be expected that we will see more state regulation as the CFPB’s role is reduced. In Pennsylvania, for example, a recent bill supported by the Department of Banking and Securities to license mortgage servicers, incorporated the CFPB servicing regulations. This is a trend that may become viable for other states regarding those CFPB regulations that might be eliminated or reduced in effect.  This is, of course, speculative at this point but it should be considered as we move ahead representing the industry in the states.

Payday Loan ConsultantsAccording to media sources, President Trump is expected to select Mick Mulvaney, the current Director of the White House Office of Management and Budget (OMB), to serve as the interim Director of the CFPB upon Richard Cordray’s resignation at the end of this month. The CFPB is not going away, and neither is Dodd-Frank, although policies and procedures may change. And do we really want it to, given that lenders and vendors in the industry spent billions of dollars implementing the Dodd-Frank framework in our businesses.

Mulvaney is a former South Carolina congressman and served on the Financial Services Committee. Mulvaney had previously been quoted during interviews as being dissatisfied with the CFPB’s performance and even said its lack of accountability showed it to be a “joke”. He was one of those in Congress who reportedly wanted the CFPB to be eliminated. Certainly, the administration intends to reduce federal regulations and the CFPB would make a prime target.

Julian Hebron of The Basis Point issued his thoughts on the future structure of the CFPB.

Ever heard of Think Finance? It doesn’t matter – the CFPB has. On November 15, the CFPB announced it had filed a complaint against Think, a Texas-based service provider, alleging that it had assisted in the collection of loans that were, in whole or in part, void under state law. The complaint filed in the U.S. District Court for the District of Montana alleges that the service provider, which provided services to three tribal lending entities engaged in the business of extending online installment loans and lines of credit, along with two companies responsible for the collection process (collectively defendants), assisted in the collection of loans that consumers were not legally obligated to pay based on identified states’ usury laws or licensing requirements.

Rob Chrisman began his career in mortgage banking – primarily capital markets – 27 years ago in 1985 with First California Mortgage, assisting in Secondary Marketing until 1988, when he joined Tuttle & Co., a leading mortgage pipeline risk management firm. He was an account manager and partner at Tuttle & Co. until 1996, when he moved to Scotland with his family for 9 months.
He returned to the United States in mid-1997 and ran Secondary for Standard Financial, a sub-prime lender in northern California. In late 1997 Rob was hired by CrossLand Mortgage to start, and be the president of, a sub-prime company named OnCall Mortgage (a division of CrossLand). OnCall Mortgage was in existence until Wells Fargo purchased First Security Bank (the owner of CrossLand) at the end of 2000.
Rob then joined CMG Mortgage, a wholesale mortgage bank, as the Director of Secondary Marketing. In early 2003 and re-joined Tuttle Risk Management Services, Inc. TRMS (now Compass) provides mortgage pipeline risk management for mortgage companies and thrifts that seek to originate and sell loans into the secondary mortgage market. In November of 2006 Rob left TRMS to become the Director of Capital Markets for RPM Mortgage, a retail residential lender, leaving there in late 2008 to focus on not only publishing a widely read daily market commentary on current mortgage events but also on his family.
He is on the board of directors of Peoples Bank, a mid-sized depository in Kansas, and of IFC, a financial services company which advances capital to heirs, He is also an associate of the STRATMOR Group, a member of the California Mortgage Bankers Association, and of the Mortgage Bankers Association of the Carolinas and its membership committee. Rob has provided expert witness services for mortgage and real estate-related cases, has lectured to groups around the country.
Rob holds a BS from Cal Poly, San Luis Obispo, and an MBA from UC Berkeley.

State of Oklahoma & 4 Tribe Lenders vs CFPB

The CFPB is attempting to usurp States’ Rights again! Yes, unelected bureauocrats attempting to make further inroads to payday loan lending and tribal sovereignty.

We’ve written about tribe lenders several times ever since the Wall Street Journal published their front page piece that quoted a founder, Jerry Ayles.

No need to write more on this matter today. Ballard Spahr does a great job with this piece on their Blog.

Unsecure4d Loan Business Consulting: Installment lending, payday lending, car title lending...

Unsecure4d Loan Business Consulting: Installment lending, payday lending, car title lending…


MLA Military Lending Act and Payday-Car Title Loans

By: Jer The MLA Military Lending Act, outlaws implementation of ARB arbitration agreements for consumer credit contracts entered into by active-duty servicemembers and their dependents.  Lenders are denied by the MLA from including arbitration agreements in contracts for small dollar loans, payday loan, title loans…  extended to active-duty service members and their dependents where the credit is a closed-end payday loan with a term of 91 days or less in which the amount financed does not exceed $2,000, a closed-end vehicle title loan with a term of 181 days or less, or a closed-end tax refund anticipation loan.  Additionally, these MLA rules apply to additional products, including credit cards, installment loans, private student loans and federal student loans not made under Title IV of the Higher Education Act, and all types of deposit advance, refund anticipation, vehicle title, and payday loans.

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