Help a Reporter Out: How to File a Payday Loan Claim

By | Dec 18, 2013

By: Jer Trihouse. Your use of HARO (Help a Reporter Out) can be a good strategy for building relationships with reporters? Why do this? To build your brand, increase your “reach,” and become the “go to resource” for a reporter. Here’s an example of a HARO request I received today:

Summary: How to File a Payday Loan Complaint

Name: Rebekah Coleman Loans.org

Category: Business and Finance

Email: query-3l0d@helpareporter.net

Media Outlet: Loans.org

Deadline: 12:00 PM PST – 18 December

Query: Last month the CFPB started accepting payday loan complaints. I will detail how this process works and why it is essential for consumers.

Requirements: consumer protection groups, lenders, payday loan borrowers

I know dear reader, this news makes your heart jump with joy! I welcome your thoughts: Jer@PaydayLoanIndustry.com

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1 Comment so far
  1. Steve Hodgdon December 18, 2013 1:46 pm

    Another example of the New World we operate in. Regulators aren’t just counting complaints anymore like the FTC did against my industry, collections. There will be more injunctions, awards, headlines in the name of consumer advocacy.

    “We” are moving toward a consumer friendly industry. But slowly, not with urgency. I’m in for the long haul, so consumers thank me when the bill is paid. I’ve helped them, not attacked them.

    Oh, I don’t know. Maybe one less rollover? One more extended payment plan?

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