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I just checked my Google search results for “payday loan” on both my cell phones, my laptops, my desktop computers and my iPad. Payday loan ads are still showing. [Confession: I owe Check-N-Go roughly $12 because I clicked on their Google PPC ad. SORRY!]
Google delayed implementation of their new Google PPC adwords program an additional week. And, they’re “rolling it out” in a piecemeal fashion.
Here’s a link to Google’s official Policy Page: Google Payday Loan Adwords Policy.
Personal Loans: Google defines personal loans as “lending money from one individual, organization, or entity to an individual consumer on a non-recurring basis, not for the purpose of financing purchase of a fixed asset or education. Personal loan consumers require information about the quality, features, fees, risks, and benefits of loan products in order to make informed decisions about whether to undertake the loan.”
- Examples: Payday loans, title loans, pawnshops
- Not included:: Mortgages, car loans, student loans, revolving lines of credit (such as credit cards, personal lines of credit)
“Advertisers for personal loans must prominently disclose additional information on their destination site or app.”
Personal loans which require repayment in full in 60 days or less from the date the loan is issued (we refer to these as “Short-term personal loans”). This policy applies to advertisers who offer loans directly, lead generators, and those who connect consumers with third-party lenders.
High APR Personal Loans
So… what about tribe payday lenders? What has Google decided is their fate?