Ace Cash Express Partners with Texas Toll Roads

Payday Loan

Here’s a smart method for using an offline marketing channel to drive payday loan borrowers to a brick-n-mortar! “A report reveals the Camino Real Regional Mobility Authority (CRRMA) will be working with ACE Cash Express to collect tolls for the new César Chávez Border Highway toll road that is slated to begin operation this week.”

“The El Paso Times broke the story that motorists might have to establish an account to use the road or pay off toll charges at the payday loan company’s stores – drivers can still pay these items by phone, online or mail. The outlet also notes that customers will be charged $3 to open up an account and an additional $2 convenience service fee.”

“Experts say that ACE Cash Express is benefiting directly from the partnership because it is getting potentially thousands of customers into its stores and could very well create new clientele. The company has already conceded this in an interview with the El Paso news outlet.”
– See more at:

To have these timely Posts delivered to your inbox, sign up below. Spam is for jerks! We are not jerks!!

Enter your email address:Delivered by FeedBurner



Choking the Poor: Investors Daily Business-Payday Loan Industry

Payday Loan University

Choking the Poor: Investors Daily Business. January 27, 2014.

By: Jer Trihouse. In case you missed it, Investors Daily Business wrote an editorial about the Obama administration’s determined efforts to eliminate the payday loan industry. IBD’s  point was, “By driving payday lenders out of business, the administration will just end up hurting the working poor it deigns to protect.”

IDB points to a study by the Federal Reserve Bank of New York that  found that “cutting off the supply of payday credit only worsens consumer credit problems. After Georgia and North Carolina banned payday lenders in the last decade, more consumers bounced checks and filed for bankruptcy than did borrowers in states that allow payday lenders.” According to the Federal Reserve Study, “after Hawaii enabled payday lending in 2003, borrowers’ debt problems declined and became less chronic. Bankruptcies fell.”


In essence, via “Operation Choke Point,” the Obama administration has made the decision to single-handedly wipe out a legitimate industry having 40+ million U.S. consumers, tens of thousands of industry jobs, millions of dollars in tax receipts at both state and federal levels, and lowered commercial property values. No debate in the halls of Congress will occur. No votes will take place in states that have made the decision that access to small dollar loans make sense for their residents.

As I pointed out in a previous piece here at, if you’re a consumer demanding free choice, unfettered by President Obama and his minions, go here and tell him your story. If you’re a business owner and want to protect your industry, go here and tell your story. If you’re a commercial property owner and you want to protect your real estate valuation, go here and tell your story. If you’re a vendor/supplier to the small dollar loan industry, go here AND TELL YOUR STORY. If you believe in the American system of free choice with full disclosure, go here AND TELL YOUR STORY! Hell, if you’re a lawyer, go here

Read the IBD piece here: Investors Daily Business – Choking the Poor.