Why Text Messaging SMS is Better Than Email

By | Apr 26, 2011

One reason why mobile marketing is so effective is because it provides brands with a way to reach their target audience throughout the day instead of just when they’re at a computer, watching television or reading a magazine. Another reason is that mobile marketing leverages other media, such as by including a short code on a billboard so those passing by can get information on the spot.

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Payday Loan Scammers Give Us Another Bad Rap

By | Apr 18, 2011

According to the FTC’s complaint, Michael Bruce Moneymaker, Daniel De La Cruz, and their companies obtained consumers’ personal information from websites that claimed to match consumers with payday lenders, and then enrolled consumers, without their knowledge, in one or more of several worthless “continuity” programs. These programs included an up-front cost of up to $49.99 each, plus additional weekly or monthly recurring fees of up to $19.98. Continuity programs charge recurring fees until a consumer takes affirmative action to cancel.

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Payday Loan Violations and Compliance

By | Apr 4, 2011

Now payday loan compliance and enforcement might not appear to be a particularly exciting subject for you, but for those of us who have been greeted at the door to our business in the early AM by a state regulator, it can be the beginning of a NIGHTMARE! And don’t you Internet guys think you’re immune from this because you’re not.

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