Free Tool: Keyword Searches for Payday Loans, Personal Loans & Title Loans

By | Feb 5, 2018

Do you have a clue what keywords your small dollar loan customer is using to “find” you?

Want a free tool that TELLS YOU EVERYTHING about what your customer is looking for in a loan?

When a payday loan customer needs a fast cash loan, where do they start?

Unless they live around the corner from you, they whip out their phone.

Then what? Got a clue? You THINK maybe they type in “payday loan?”

So… because you THINK they search for “payday loan,” all of your marketing spend should be devoted to “payday loan?” Your signage, your direct mail, your coupons, your sign spinners, your billboards, your car graphic wrap…

How to Start a Loan BusinessWould you like to know FOR SURE what your potential loan customers are searching for to “find” you?

A FREE tool to enable your Team to FOCUS on the mindset of loan customers?

I’ve written about this tool before BUT it’s obvious from the questions I GET EVERY DAY FROM MY CONSULTING CLIENTS that this simple, free tool is still overlooked!

Let me extol the virtues of the Google Trend Tool again.

First, consider this. I’ve been in Europe the past MANY months.

I picked up my mail; FINALLY!

Swear to god, there was over 12 pounds of B.S. loan offers from the likes of Prosper, Lending Club, Capital One, my neighborhood tribe lender, Bank of America, Discover, American Express…

I was “PREAPPROVED for over $250,000,000!  Here’s just a sample:

Loan-Offers-Payday-Loan-Title-Loan-Personal-Loan

Loan-Offers-Payday-Loan-Title-Loan-Personal-Loan

This Google Trends Chart reveals that during the past year, in the United States, the search loan term “PERSONAL LOAN” was the PREFERRED search term by small dollar loan customers. It wasn’t even close!

  • Payday loan?
  • Installment loan?
  • Title loan?
  • Signature loan?
  • Personal loan?

“Personal loan” WINS HUGELY (Well used President Trump favorite word.)

Now, you should know that as an owner of a payday loan store, a car title loan location, any kind of non-collateralized lender – including Internet based lenders – YOU can narrow this Google Trends too down to your state or province level! This is a really cool tool. Some one on your staff should be using it to determine where and how to spend your marketing and advertising dollars. If your time as an owner/operator was freed up with this keyword search word phrase, maybe you could concentrate on securing a backup bank account, credit card and debit card processor? Check this out: Processing & bank accounts.

Again, THIS TOOL IS FREE! I love free. Don’t you?

Keywords for payday loan, personal loans & car title loans

Keywords for payday loan, personal loans & car title loans

You can easily detect that Google searches for “personal loan” FAR outweighed searches for “payday loan!”

In fact, searches for “title loan” very nearly approached searches for “payday loan.”

Searches for “installment loan” led the bottom of the pack AND yet, that is the very term all the “big boys” like Avant, Enova… highlight in their quarterly financial reports!

You can even filter down by city.

Here’s an example of the top metro/cities for “Payday Loan:”

Google-Trend-Tool-City-Las-Vegas-Payday-Loan

Google-Trend-Tool-City-Las-Vegas-Payday-Loan

And, you can filter the Google Trend Tool by Region:

Google-Trend-Tool-Region-Title-Loan-Search-Terms-V1

Google-Trend-Tool-Region-Title-Loan-Search-Terms-V1

And, by “Related Search Terms” for car title loan lending for example:

Google-Trend-Tool-Related-Search-terms-Title-Loans

Google-Trend-Tool-Related-Search-terms-Title-Loans

You want to know where your next marketing campaign should be focused? You want to know where and how to spend your money? You want to know who your new loan customers could be and what THEY ARE THINKING? Use this tool! Google Trends.

And while you’re at it, get a copy of one of our latest small dollar loan manuals here: PaydayLoanIndustryBlog.com/reports

What do you think about this Google Trend Tool? Can it help you?  Let us know what you think in the comments below.

How to Loan Money to the Masses!

How to Loan Money to the Masses!

How-Start-Car-Title-Pawn-Business

Payday Loan Franchise?

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Scott Tucker Dirty Money Netflix Ep2 Season 1

By | Jan 31, 2018

In October 2017, Scott Tucker was criminally convicted for his billion-dollar payday loan business. On Friday, he was sentenced to 16 years in prison. (Tucker’s attorney, Tim Muir, received 7 years.)

“As a unanimous jury found today, Scott Tucker and Timothy Muir targeted and exploited millions of struggling, everyday Americans by charging them illegally high interest rates on payday loans, as much as 700 percent,” Joon H. Kim, acting Manhattan U.S. Attorney, said in a statement. “Tucker and Muir sought to get away with their crimes by claiming that this $2 billion payday loan business was actually owned and operated by Native American tribes. Scott and his lawyer attempted to portray their Kansas City based AMG services as Native American owned; thereby having sovereign immunity. The jury disagreed.

Tribe payday loan business

Scott Tucker Payday Loan Business – Tribe Lenders

A lawyer for Tucker told said Scott  Tucker intends to appeal. Tucker is also appealing the $1.3 billion fine leveled against him last year by the Federal Trade Commission.

Meanwhile, Tucker is off to prison for 16 years!

The fact is, Scott Tucker’s payday loan business had thousands of returning borrowers! Why? Because they preferred Scott’s online payday loan product to the few options they had for borrowing a few hundred bucks without a hassle.

It’s true that Tucker employed MANY “tricks” and disclosure failures during the course of his customer’s online borrowing transaction. Too bad! Lenders don’t really have to do this. A lender can reveal ALL the costs, terms and transaction details BEFORE the potential borrower actually “signs on the dotted line” and still build a multi-million dollar loan portfolio. Many publicly traded and privately held companies are achieving this as I type here.

Tribal ownership? It appears that Scott Tucker and Timothy Muir accomplished this “after the barn doors were opened!” Their handling of this arrangement appears to have resulted in their mortal death. (They should have consulted with an experienced tribal chairman/manager like Allen Parker at Consultants4Tribes.com!)

Regarding the payday loan product offering itself, the media ALWAYS fails to disclose that there is more to the 700% interest rate they ALWAYS refer to than first meets the eye. This is an annualized interest rate required to be disclosed by the lender to a customer by the FED’s. By now, everyone knows that these loans aren’t meant to be rolled over every 2 weeks for years! They are scheduled to be paid off on the borrower’s next payday. You borrow $300 and payback $345. No big deal IF you have zero options and you want  a fast loan!

Scott Tucker screwed up! But of course, that’s easy for the rest of us to conclude having the benefit of hindsight! Tucker was a maverick; blazing new trails. As he says in the Netflix “Dirty Money,” Episode 2 treatise on his business, “There was no road map.”

 

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CFPB Drops Suit against 4 Payday Loan Tribes

By | Jan 19, 2018

The CFPB continues to capitulate in the payday loan space!

President Trump and acting director Mick Mulvaney have had an astoundingly positive influence on the outlook for payday lending and the upbeat environment for US households as well.

Previously, the CFPB received an astounding 1,000,000,000+ comments from US consumers “praying” for continued access to payday loans and other small dollar loan products.

These consumer comments in the form of electronic and hand written communications fell on deaf ears at the CFPB.

The CFPB ignored them. Additionally, the CFPB ignored the payday loan industry, their employees, vendors and pro-payday loan legislators throughout the USA – of whom there are many.

This continued attack of a lawful industry became further weakened today by the announcement that the CFPB is dropping all lawsuits against 4 payday loan tribal lenders!

The lenders are: GOLDEN VALLEY LENDING, INC., SILVER CLOUD FINANCIAL, INC., MOUNTAIN SUMMIT FINANCIAL, INC., AND MAJESTIC LAKE FINANCIAL, INC.

The reason the CFPB threw in the towel? They want to ” consult with new leadership” at the CFPB  :-)

Before Hon. Julie A. Robinson, the FED’s filed a “Notice of Voluntary Dismissal” against the four lenders owned and operated by the Habematolel Pomo of Upper Lake.

NO REASONS WERE GIVEN!

[Sponsor: Need a bank account for your MSB or lending business? Want to “push” loan funds to a consumer’s phone? Need ACH, credit card or debit card process? Need a second “backup” enabling your Team to sleep at night? Get an introduction here: Click “PROCESSING.”

Recall that last October, under the lead of former Director Richard Cordray, the CFPB had intended to implement new rules requiring all lenders to make a determination as to the borrower’s ability to repay the loan.

This would have caused massive disruption; after all, the typical payday loan is less than $400! How on earth coild a lender be expected to analyize ther loan applicant’s personal income, household and expense situation? Most of these folks are simply caught in a temporary financial emergency; utilities turned off, car repair, prescription needed…

For many LONG months, the payday and car title loan industry has been expecting overly aggressive CFPB rules to be implemented.

Today? These expectations are at an end! President Trump’s administration has delivered a HUGE dose of common sense to “the business of lending money to the masses.”

[As a result, our inbound phone calls and emails for consulting, capital raises, bank accounts, credit and debit card processing and “$$ push to borrowers” is escalating dramatically! TrihouseConsulting@gmail.com]

These are proving to be VERY GOOD TIMES for US households and lenders! It’s been such a LONG time that we’ve had a sense of optimism and entrepreneurship in America.

FEELS GREAT!!

Here’s the announcement from the CFPB regarding the 4 tribes:

notice-of-voluntary-dismissal-c-4-Tribes-01-19-2018

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The Business of Lending Money: Tricks & Scams Just Plain Stupid!

By | Jan 15, 2018

By Jer Ayles. Attention payday, car title, signature, student, line-of-credit and yes, even Bitcoin lenders!

Do not play games with the FTC! They are “dialing for dollars.”

Opportunities to help US consumers abound! Consider just this one telling statistic: “About 46 percent of Americans said they did not have enough money to cover a $400 emergency expense. Instead, they would have to put it on a credit card and pay it off over time, borrow from friends or family, or simply not cover it at all.”

So… demand for our loan products continues unabated! However, that’s not an excuse for us to get sloppy with our marketing, customer on-boarding or transparency and disclosures.

This may be a new year BUT there still remains a lot of “cowboys” in our vertical that don’t have a clue about the risks they’re exposing themselves to when they screw with the FED’s.

Sure, the CFPB is unraveling thanks to President Trump. And as a result, all of us – including bankers and wall street – are getting some well deserved breathing room. Turns out a little less regulation has proven to give our economy a big kick in the pants; up she goes!

Still, the stupid stuff being done by a small group of knuckleheads in our industry continues. Here are links to just a couple of boners…

  • Fake payday loan debt: Link
  • $1.3B Fine against payday loan lender: Link
  • Lead generator fined $21M: Link
  • Think Finance debt collection fakes: Link
  • There are OH SO MANY MORE…

FTC staff are on an hourly hunt for lenders and a multitude of other industry players who make offers on their websites that cause consumer misunderstandings and products that default to a consumer “opt-in” while failing to disclose fees and ongoing relationships.

The FTC matter referenced below came to light in 2009. However, the supposed violations occurred back in 2006 & 2007. Imagine? Some tactic your company employed more than 10 years ago comes back to haunt you?

So… you MAY BE getting away with your tricks and scams today, but does what you’re doing pass what I call in our training materials, “the sleep test?”

Do you really want to do crazy stuff today only to pay big time – a la Scott Tucker – tomorrow?

DON’T think lender website violations are no longer taking place. I see it every day as I put on my consulting cap and advise my clients while reviewing their marketing and website IP.

And if anything, the FTC, CFPB and every other government acronym out there CONTINUES to scrutinize your lead generation and lending website for  deficiencies that will result in your paying a large fine to the agency in order to avoid litigation; even when you are not breaking any laws. It’s often cheaper in the long run to just pay off the regulators than to fight them; even if they’re wrong about you!

Avoid trick tactics that force consumers into your products and services that do not CLEARLY and CONSPICUOUSLY disclose all fees, recurring charges, APR’s… and related products designed to appear to be free to the consumer but in actuality result in a payment of some kind by the consumer.

This best practice also applies to any partnerships/collaborations you enter into when your goal is to capture consumer personal data for later resale to a lead generator or other consumer service provider.

Look! Just play it straight!! Don’t do crazy stuff!!! Again, THERE IS NO NEED!

Don’t attempt to trick consumers into anything that fails to pass the sniff test. You don’t have to. If you’ve been reading my ramblings for ANY length of time, YOU KNOW that the last FDIC study revealed 52% of US households cannot get their hands on $400 cash in a pinch!  Yeah, I know that sounds NUTS but it’s true!!

So… you can be the lender! Disclose EVERYTHING. Make it simple and clear to every potential borrower exactly what you offer and how much it costs.

Your BEST tactic for building a successful consumer loan business is to provide OUTSTANDING 100% service focused on your CUSTOMER! There is ZERO need for you to hide ANYTHING!

PLUS, YOU’LL SLEEP AT NIGHT! And, that is worth a lot of $$$$$. Just ask Scott Tucker…

Oh, and by the way! Don’t trust your attorney!! Question everything. Record everything. Get it ALL in writing. Get a second and third opinion. Google “Cash Call” for examples. While were at it, don’t trust your consultant either  :-)

Now, read the FTC inquiry below and smile if you are not currently a target.

Payday Loan Debit Cards

Payday Loan Debit Cards

Payday Loan, Signature Loan Debit Cards

Payday Loan, Signature Loan Debit Cards

Get our “Make Money Lending Money to the Masses” here: “The Loan Bible”

How to Loan Money to the Masses!

How to Loan Money to the Masses!

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Payday Loan Collections

By | Jan 3, 2018

Got too many online payday loans defaulting?

Need help collecting on your online payday loans?

Online payday loan borrowers blowing you off? Payday Loan consumers refusing to pay you back on their loan or worse, disappearing on you?

How to screw your payday loan company

Payday Loan Help

Help is here! DO this!! The simple collection tactics still work!!!

Your payday loan, car title and small dollar loan borrowers move often. And, in hopes of receiving an IRS refund, they usually provide a forwarding address to the US Post Office.  (Payday loan borrowers should NEVER do this! Instead, they should use a PMB. If you’re a payday loan borrower, NEVER have your mail forwarded by the US Postal Service  :-)

Here’s a trick we online/store front payday loan lenders use to track you down. It’s the simple task of sending a letter or postcard to your last known address with the words, “RETURN SERVICE REQUESTED” printed on the front. If you’ve moved and you’re forwarding your mail, the post office will return your our payday loan lender’s letter to you with a sticker that reveals your new address!

And again, these folks OFTEN expect an IRS refund so they blindly make this blunder.

Want more tricks and tactics for avoiding paying back your payday loan lender? Get our Manual: “How to Loan Money to the Masses Profitably.” We thoroughly explain every aspect of starting and operating a payday loan, car title, signature loan and line of credit loan business.

How to Loan Money to the Masses!

How to Loan Money to the Masses!

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